Business Reviews That Matter For Your Business in 2022
Any business that wants to be successful in the coming years had better focus on online reviews. A study by BrightLocal shows that, by 2022, 93 percent of consumers will use online reviews to determine whether or not to do business with a company. And it’s not just about getting good reviews – your reputation is at stake when it comes to negative reviews, too. In this blog post, we’ll take a look at what you can do to make sure your business is ready for the impact of online reviews in 2022. Stay tuned!
What is a Business Review?
A business review is an evaluation of a company’s products, services, or even business practices by an external party. It can be written by a customer, client, or anyone else with first-hand experience dealing with the business in question. Business reviews can be positive or negative, and they can be found on a variety of platforms such as Google, Yelp, Facebook, and more.
In the past, word-of-mouth was the primary way that people learned about businesses. But in today’s digital age, online reviews have replaced word-of-mouth as the go-to source for information on businesses. And as we mentioned earlier, the importance of online reviews is only going to increase in the coming years.
Reasons why business reviews matter
There are a number of reasons why business reviews matter, but we’ve narrowed it down to three main points.
1. Builds trust with potential customers
In order for someone to hand over their hard-earned cash, they need to trust that you’re going to deliver on your promises. And one of the best ways to build that trust is by showcasing positive reviews from past customers.
When potential customers see that other people have had a great experience with your business, it helps to ease their fears and concerns about doing business with you.
2. Helps you learn from your mistakes
No business is perfect, and even the best businesses make mistakes from time to time. But one of the silver linings of negative reviews is that they can help you learn from your mistakes and make necessary changes to improve your business.
Of course, it’s not always easy to hear criticism, but if you take the time to read through negative reviews and see what common themes are emerging, you can make changes to address those concerns.
3. Helps you rank higher in search results
In addition to helping you build trust and learn from your mistakes, business reviews can also help you rank higher in search results. That’s because Google and other search engines take into account the number and quality of online reviews when they’re determining where to rank a business in search results.
So, if you want your business to rank higher in search results, make sure you’re actively encouraging your customers to leave reviews.
How to get more business reviews
If you’re not already doing so, there are a few things you can do to start getting more business reviews.
1. Make it easy for customers to leave reviews
The first step is to make it as easy as possible for customers to leave reviews. If you’re not already doing so, add links to your Google, Yelp, and Facebook pages on your website and in your email signature. You can also include a call-to-action (CTA) on your receipts or thank-you notes encouraging customers to leave a review.
2. Respond to all reviews – good and bad
Another important thing to remember is to respond to all reviews – good and bad. Thank your customers for their positive reviews, and take the time to address any concerns raised in negative reviews. Not only will this show your customers that you care about their feedback, but it will also help to build trust and improve your chances of ranking higher in search results.
3. Offer incentives
Finally, you can also offer incentives for customers to leave reviews. For example, you could enter customers who leave a review into a contest or offer them a discount on their next purchase.
As you can see, there are a number of reasons why business reviews matter. So if you’re not already actively encouraging your customers to leave reviews, now is the time to start.
What is the most reliable review site?
The most reliable review site is the one that provides accurate and up-to-date information. However, it can be difficult to determine which review sites are the most reliable. Here are a few factors to consider when trying to determine the reliability of a review site:
1. The age of the review site
One of the first things to consider when trying to determine the reliability of a review site is the age of the site. Generally speaking, the older a review site is, the more likely it is to be reliable. That’s because older review sites have had more time to establish themselves and build up a reputation for accuracy.
2. The number of reviews
Another factor to consider is the number of reviews on a review site. The more reviews a site has, the more likely it is to be reliable. That’s because it’s less likely that a review site with a large number of reviews would be biased or fake.
3. The source of the reviews
Another thing to consider is the source of the reviews. If the reviews are coming from real customers, they’re more likely to be reliable. However, if the reviews are coming from employees or the business itself, they’re less likely to be accurate.
4. The tone of the reviews
Finally, you should also consider the tone of the reviews. If all of the reviews are glowing and positive, they may be fake. However, if the reviews are mixed, with some positive and some negative, they’re more likely to be real.
These are just a few of the factors you should consider when trying to determine the reliability of a review site. However, keep in mind that there is no surefire way to determine the reliability of a review site.
Why Your Google Reviews Are Not Enough
Google reviews are important, but they’re not the only business reviews that matter. In fact, there are a number of other review sites that can also have an impact on your business.
Yelp is one of the most popular review sites, and it can be especially important for businesses in the service industry. That’s because Yelp is known for its accuracy, and customers often use it to find businesses in their area.
2. Trip Advisor
Trip Advisor is another popular review site, and it’s especially important for businesses in the travel industry. That’s because Trip Advisor is one of the largest travel sites, and customers use it to find hotels, restaurants, and attractions in their destination.
BBB is a review site that specializes in businesses, and it’s especially important for businesses that are looking to build trust with their customers. That’s because BBB is known for its rigorous standards, and customers often use it to find trustworthy businesses.
4. Angie’s List
Angie’s List is a review site that specializes in home services, and it’s especially important for businesses that provide those services. That’s because Angie’s List is known for its accuracy, and customers use it to find businesses they can trust.
Manta is a review site that specializes in small businesses, and it’s especially important for businesses that are looking to build their brand. That’s because Manta is known for its large directory, and customers use it to find businesses in their area.
These are just a few of the review sites that can have an impact on your business. While Google reviews are important, don’t forget about the other review sites that can also help you build trust with your customers.
Start gaining more reviews for your business.
Businesses should not rely on Google reviews alone, but should also focus on getting reviews from other sites such as Yelp, BBB, Trip Advisor, Angie’s List, and Manta. By having a variety of positive business reviews from different sources, you can build trust with your customers and increase sales. Are you focusing on getting more online reviews for your business? Watch our video on Business Reviews That Matter For Your Business in 2022.