Search engines like Google rely on structured data to better interpret and display your content. Without proper schema markup, your site might be missing out on rich snippets, knowledge panels, FAQs, and other enhanced search features. This means fewer clicks and less visibility for your business. By implementing custom schema markup, you can help search engines understand your site’s structure, services, and content. This leads to higher search rankings, better indexing, and improved engagement, making it easier for users to find and interact with your website.