Do you want to get more traffic to your Google My Business profile? The first step in achieving this is making sure that all elements of your Google My Business listing are properly optimized. In this post, I’ll go over everything you need to know about Google My Business optimization, including why it’s essential and how to make the most of local searches.
Why Do You Need to Optimize Your Google My Business Profile?
With economic uncertainty on the rise, a more proactive marketing plan is required. To accomplish so, you must have a solid digital presence and keep in touch with your audience. Forward-thinking entrepreneurs that are skilled at utilizing an optimized Google My Business page have an edge over their rivals.
The Google My Business profile helps consumers to select your company over your rivals. The following are some of the other advantages of improving your Google My Business profile:
Because the information they discover on search results pages meets all of their needs, an ever-increasing number of customers are going to and coming from Google without visiting other websites. Because more people are interacting with businesses through their Google My Business profile than their websites, you should concentrate on enhancing your GMB profile to boost interaction and conversions.
Improve local ranking
Google My Business (GMB) profiles are considered by Google’s algorithm, which considers not only proximity and relevance but also the quality of information and activity. Optimized GMB profiles will send these signals to Google, which will help you improve your local rankings. Your business will have greater exposure and engagement as a result of your higher ranking in search results.
Optimizing your GMB profile aids in the conversion of more clients. An un-optimized profile offers little to no value in terms of generating leads and customers. If prospects do not know your business name, they will only discover your location and read your reviews if they are aware of it. However, by optimizing your Google Business profile, you may improve the likelihood of consumers discovering your company when conducting keyword searches. As a result, more of your prospects will contact you, learn more about your products and services, visit your website, inquire about pricing, read through FAQs, make a reservation, and book an appointment.
If you want to stand out from the competition, you must continuously develop new ideas. If you have a brick-and-mortar store or a nationwide company with multiple locations, an optimized Google My Business profile is critical for success.
Step-By-Step Guide to Optimizing Your Google My Business Profile
Your Google My Business profile can be an effective lead generation and marketing channel for your business if you employ the appropriate optimization techniques. Here are some ideas for optimizing your GMB profile and increasing local SEO results.
Create your Google My Business account
To access and optimize your Google My Business profile, you’ll need a Google My Business account. So, before you optimize your GMB profile, make sure to set up a GMB account and notify Google so that they may connect it to your profile.
To create a Google My Business account, visit Google.com/business and log in using your business’s regular Gmail account.
Complete the necessary sections
You’re indirectly assisting Google in improving your profile’s organic search rankings and increasing the rate at which people interact with it by filling out your GMB profile. The following are some of the elements you’ll need to include: your company name, website, address, phone number, operating hours, category, services, items, and so on.
Provide a clear and accurate contact information
Make sure your Google My Business profile includes correct and up-to-date contact information. The name of your profile and the location of your company must agree with other listings on the internet. When Google examines a company’s credibility, it looks for anomalies.
Also, ensure you indicate your regular and holiday operating hours so that your customers can be encouraged to visit your business without any hassles.
Optimize the ‘from the business’ description
You have very little control over the short description that appears under your company name in your Google My Business profile. The description is a summary written by the search engine to ensure uniformity across the platform.
The only portion of your Google My Business profile that you can control is the “from the business” section. This description can be found beneath your profile’s reviews area. Use all 750 characters to the full and fill it with vital data. Make sure you include keywords that people would use to discover businesses that provide the same services as yours.
Choose the right category and attributes
Discovery searches account for 84% of Google My Profile views, while direct searches make up 16%. Your profile will be more appealing and efficient if you pick the correct category. A typical example of a web page is the real estate firm’s profile on Yelp.com, which will frequently have star ratings. A menu or a reservation button might be visible in a realtor’s office. When selecting a category, be as specific as possible but avoid overusing it.
When you first set up your Google My Business account, you’ll be asked to choose a category. After that, Google will show you a list of characteristics that must be checked off to offer more brand descriptions. These qualities are the elements about your business that would pique a customer’s interest.
Add photos to your Google My Business profile
The primary goal of uploading pictures to your GMB profile through your account dashboard is to make your professional presence apparent. It also informs Google that your profile is up to date and active, which improves your search rankings. Because Google uses photos in search results, you may improve the visibility of your company name or website address by including photos in your photo album
You may also improve engagement by including images in your GMB profile. If you have photographs on your Business Account, visitors to your profile are 42 percent more likely to search for driving directions to it on Google. To get the most out of your efforts, add at least one new photograph every week.
Get positive reviews
Consumers rely on product reviews to assist them to make informed purchasing decisions. That is why Google emphasizes it as a factor in its ranking algorithm. The top three local results that appear most frequently when people perform searches on Google have a lot of evaluations and are rated excellent.
The following tips can be used to optimize your Google My Business profile with customer reviews:
- Start the reviews with your long-time clients.
- Make the process of leaving reviews simple for customers. You can do this by creating a shortcut link for reviews.
- Encourage your customers to drop reviews through email, social media, text, or in-person communications.
- Create a web page dedicated to ‘Reviews’ on your website with a call-to-action prompting your customers to post one.
Regularly post on your Google My Business profile
Your Google My Business profile can be used for posting news, offers, events, and items just like other social media sites. Make use of your dashboard to create relevant material that may appear on the ‘Updates’ section of your profile.
When people land on your profile, the number of actions they can perform will increase. This sends a positive message to Google and improves your search ranking. Consumers are also more likely to interact with your posts on Instagram, Facebook, and other social media platforms because they have a higher search engine intent than Twitter.
Ask and answer questions
By responding to a client’s inquiries, you may encourage them to select your company. It’s terrible that anyone can respond to people’s queries on Google My Business, resulting in incorrect information on their GMB profile. It’s critical to keep track of the questions and answers on your profile to stay ahead of them. It’s critical to have notifications set up for this as well. Create a list of FAQs covering your company and answer the ones on your profile as well.
Add your products and services
It is critical to include a products and services section in your profile if what you provide isn’t listed in the name of your business. You should also add information to your profile so that it can rank for appropriate searches.
When adding items to your profile, include the name, cost, and description of your products and services. When a potential consumer clicks on a product’s title, the description will appear.
Your Google My Business strategy must, just like any other Search Engine Optimization approach, concentrate on giving as much useful information as possible about your business. Your GMB profile should not be the only place where this information is available; it must also be accessible on your website, review sites, and social networking platforms. The objective of an optimized GMB profile is to link your company to searchers who are seeking information in the areas that you specialize in. As a result, make sure your Google My Business profile properly represents your business.