Google My Business SEO is a free service that allows you to show up in Google Maps, the Google+ Local page, and Google search results. It’s also where potential customers can find your business information like hours of operation and contact information. If you’re not using this tool for your business yet, it might be time to get started! Here are some tips for getting the most out of your account:
Claiming Your Listing
Claiming Your Listing If you haven’t already done it, make sure to claim your listing. This is what customers will see if they try searching for your business in Google Maps or the mobile search results. You should add a professional photo, some basic information about your business (e.g. hours of operation, location info), a description, and as many details that make your business unique. This is where you’ll show up on Google search results too, so be sure to fill out everything completely!
Google’s consistency guidelines state that Google will remove any incomplete or inaccurate profile information from its search results, whether it shows up directly or via a business listing.
Google My Business SEO is here to help you get found on Google and make the most of your online presence. It’s also a great place for potential customers to find more information about your products or services, view directions, check out hours of operation, see how many reviews you have, and contact you directly with just one or two clicks.
Making Sure You Show Up on Mobile
One important thing to keep in mind is that Google My Business SEO is optimized for mobile devices. This means your business listing works best when viewed on a phone or small tablet, as opposed to a desktop computer screen. If you’re going to be using this tool, make sure to review your listing on your phone or tablet and make sure all the necessary information is being displayed easily.
Try finding a business similar to yours in Google Maps (or mobile search) and compare their results side by side with yours. Is there anything you can do to improve it? Does it look crowded, difficult to read, or just plain ugly? Remember, a good online presence can be key to growing your business; don’t neglect it!
You should definitely add photos in addition to the listing information. Potential customers are more likely to view your profile and choose you over competitors if they see photos of the products or services that you offer. The photo can also serve as a visual representation for your listing, showing potential customers what you’re all about.
Google My Business SEO will also help you attract more customers by providing a place to post photos of everything from happy clients to beautiful scenery or unique products. They can be used for promotional purposes and give your business a personal touch!
Remember that Google’s consistency guidelines state that Google will remove any photos that don’t follow the guidelines.
Building Reviews and Ratings
After your listing has been active for at least 3 months, you can ask satisfied customers to leave reviews on your Google Maps listing. Reviews make it easier for potential customers to find you by increasing customer trust and boosting your number of views. You should also strive to keep your Google Local Page listing updated with current information.
Engaging With Customers
Reviews and ratings are important to customers looking for your business, so try to encourage more people to leave feedback! If you run a brick-and-mortar shop, consider including cards or signs with your Google My Business listing information so that customers can easily leave you a review while they’re in the store.
Another way to engage with customers is by responding to reviews on your page. Most reviewers will appreciate a response, especially if you thank them for their feedback and show that you care about every customer’s opinion (because you should!). Use this opportunity to connect with your customers; you never know when they may lead to a new sale.
Sourcing More Reviews
If you’ve been running your business for a while, it’s time to start sourcing for more reviews. This will help your page look more professional and trustworthy, which can lead to increased visibility in search results. Remember, though! You can’t ask customers for reviews (directly or indirectly) until after they’ve purchased a product or service. It’s also important that reviews follow Google’s guidelines .
Managing Your Listing
After you’ve got the hang of managing and optimizing your Google My Business SEO listing, it’s time to learn how to keep it up-to-date. One way to do this is by connecting with G Suite, which allows you to manage Google Maps from within your email account.
If you’re using a desktop computer, go ahead and log in to your Google My Business account . Click the “Edit” button (the pencil icon), and when you’re editing your business information, an “Add a new address” option should appear. When you select that link, another form will pop up asking for the location of your business. You can enter this as a separate listing or add it to your existing one. You can also add more than one location to your business listing, so don’t worry if this is the case!
If you’re using a mobile device, open your Settings and go to “Manage Google listing.” From there, you will need to select which one of your places (if any) you want to manage. You may have noticed that it’s more difficult to update your information using this method. If possible, try not doing so on a mobile device, especially if you have a lot of information that needs to be updated.
Finally, don’t forget to keep all of your business information up-to-date! This includes the hours you’re open and your contact information. If you change any of this information, make sure that it’s reflected on your Google My Business page as soon as possible.
Google My Business SEO is a great way to make sure your business information is up-to-date and that you’re getting the most out of Google’s search engine. The more time you spend managing it, the better off your business will be! If you need help with writing or editing content for your page, don’t hesitate to get in touch with our team today. We have experts on hand who are ready and waiting to start helping you grow your online presence through research, strategy development, implementation & analytics. It doesn’t matter what type of company yours is – we can work together on creating an effective plan that helps drive sales by considering how customers think . Which of these cognitive neuroscience principles do I apply when trying to increase my sales?
If you’re struggling with questions like these, get in touch today and let’s start talking!