Google My Business Signals Play a Stronger Role in Driving Local Rankings

Google My Business signals are gaining strength in local search rankings

Google Business is not only becoming an important element of Local SEO, but also their signals are getting stronger and stronger. Therefore, it’s very important to have all the elements listed in your GMB profile up to date. If you’ve lost them already, don’t be discouraged! You can always recover from that situation with good content.

What does “GMB Signals” mean? If you’ve never heard this term, it’s about an opinion of independent third parties that list your business on Google Maps and review content associated with your business. The signals include items such as reviews, stars, photos in a gallery, posts in social networks (Facebook for example), check-ins, contacts (email or phone), and other data.

In simple words, it’s just a number of variables that show how well your business is perceived by your customers, or “GMB Signals” mentioned in the title.

Important GMB Ranking Factors

Primary Category Secondary

Google My Business (GMB) Signals Increasingly Play a Role in Local Search Rankings Through the influence of Google Maps ranking signals on rankings is undeniable, these signals are not as significant as other factors. For many years, primary category and secondary category prominence have been the main drivers of rankings. However, Google My Business (GMB) signals have become increasingly important and are showing up in search results. This has the potential to significantly impact local SEO for numerous businesses—both positively and negatively.

When it comes to GMB signals, one thing is clear—the more that are present for your business, the better. That said, there’s no need to go overboard and create a bunch of fake reviews for the sake of boosting your standing on Google. It will raise flags and could result in penalties down the road.

Keywords in Business Title

This factor may be true for some areas, but it’s not especially easy to rank higher on the local pack just by tweaking your GMB title. Despite this, keywords in business descriptions are still a very important part of local SEO, and those who rank highly tend to have them naturally throughout their description. Think about how you can incorporate more natural keywords into your description without going overboard.

The title of your Google My Business page should contain a couple of keywords that relate to the services that you provide. This is ultimately how search engines will understand what your business offers. It’s also important to use these keywords in any further promotion or mentions of your business on the web as it pertains to local SEO.

Proximity to Searcher

Google has refined its algorithms over time to take into account the proximity of a searcher to the business that they’re looking for. This is especially true in local search where those who are physically close by will have an increased chance at ranking higher when a user does a geographic search.

Make sure that your business address information is set up correctly in Google My Business—both your physical address and your geographical location (the distance between the business and the user). Be sure to verify that the distances are accurate as to not mislead potential customers.

Link to Local Pages

The same logic applies when thinking about backlinks as it does for those that are geographically close to the searcher. The web can be a big place, and some businesses may have thousands of inbound links coming from all sorts of outlets. This makes it even more important for you to establish strong, relevant links from websites that Google already knows about. There are many ways to go about this, but the most common is to create local landing pages that link back to your official business information on Google My Business. These pages should be about your business—not just a random page with the name of your service. It must also contain links that point directly back to your official GMB page (and no other information). In addition, these types of pages should be using relevant keywords in their title and description tags. This is because it will help local search engines understand the information on your page more clearly.

These types of links will also help your presence in the local pack for searches near your business address. It’s a somewhat new ranking signal, but given how much emphasis Google places on location and proximity, it’s important to take advantage of as many relevant backlinks as possible here.

By employing these SEO strategies, you should be able to maximize your potential in local search. Of course, it will take time to see positive results, so don’t get discouraged if things don’t happen right away. Just keep working at it and improving your techniques as more information comes out. It will all pay off in the end!

Positive Google Reviews

Positive Google reviews are an extremely important part of local SEO. These leverage the power of word-of-mouth marketing to help spread awareness about your business. More and more people rely on online review sites these days when looking for a new product or service, so it’s vital that your GMB page can stand up to scrutiny.

These types of links will also help your presence in the local pack for searches near your business address. It’s a somewhat new ranking signal, but given how much emphasis Google places on location and proximity, it’s important to take advantage of as many relevant backlinks as possible here.

By employing these SEO strategies, you should be able to maximize your potential in local search. Of course, it will take time to see positive results, so don’t get discouraged if things don’t happen right away. Just keep working at it and improving your techniques as more information comes out. It will all pay off in the end!

Other Factors Getting in Search Rank Influence

Mobile Friendliness

Google has been putting a lot of emphasis on mobile-friendliness in search. Because this is the future and more and more searches are being done via mobile devices, whether it be smartphones or tablets, you need to make sure that your website is optimized for these users.

If it’s not, you’ll be penalized in local search. This includes making sure that your mobile website is easily navigable and doesn’t leave users frustrated or confused—and that all of the necessary information can still be found on it.
Google has also emphasized the fact that using a responsive design for your website will help boost your rankings. The best way to do this is by using a responsive website builder like WordPress.

If you have already invested in an expensive custom website, it may be too late to switch over at this point—but don’t let that deter you from creating a mobile version of your site just for Google search results. All you need is one page with the same information as your current website, just formatted to be easy to read and navigate on mobile phones.

If you have any questions about how to do this, don’t be afraid to ask a professional—your website developer or a Google-certified designer should know if it’s possible. It may cost extra money up-front, but it will save you from a potential loss of customers.

On-Page Signals

Google is always changing its algorithms and trying to make it harder for people to game the system. However, this also means that you need to keep up with the changes in order to stay ahead of the curve. One of the most important ranking signals is on-page optimization.

This includes things like a set-up blog or news section on your website. This allows Google to crawl and index new content, which can be a huge boost for your rankings over time. It also lets you link to this newer content without having it look odd—as opposed to linking within a single article that may have been written years ago.

Other on-page signals include things like heeding the quality guidelines for your industry and using relevant keywords in your business name, address, and descriptions. No one wants to use a business that doesn’t know what they’re doing, and you need to reinforce the idea that yours is different.

But What Does Google My Business Do for Conversions?

It may seem like a lot of trouble to optimize your business’ local listing on Google My Business for search results. But the truth is, even if you are not able to improve your rankings just yet, it’s still worth having a good profile in place. The reason?

Because it’s going to help you convert more leads right off the bat, thanks to features like the ability to add a phone number and address. You have already heard about how having a good GMB page can help you rank better in search—but it’s worth noting that having one in place is also going to impress potential customers.

When people are looking for your business on Google and see that you have an optimized listing, it’s much more likely that they will come to you instead of your competitors.

And remember: the competition for local search is fiercer than ever before—so any edge you can get over them is going to be a huge boost for your business’ online presence.