Google My Business Signals Play a Stronger Role in Driving Local Rankings
Google My Business signals are gaining strength in local search rankings
Google Business is not only becoming an important element of Local SEO, but also their signals are getting stronger and stronger. Therefore, it’s very important to have all the elements listed in your GMB profile up to date. If you’ve lost them already, don’t be discouraged! You can always recover from that situation with good content.
What does “GMB Signals” mean? If you’ve never heard this term, it’s about an opinion of independent third parties that list your business on Google Maps and review content associated with your business. The signals include items such as reviews, stars, photos in a gallery, posts in social networks (Facebook for example), check-ins, contacts (email or phone), and other data.
In simple words, it’s just a number of variables that show how well your business is perceived by your customers, or “GMB Signals” mentioned in the title.
Important GMB Ranking Factors
Other Factors Getting in Search Rank Influence
But What Does Google My Business Do for Conversions?
It may seem like a lot of trouble to optimize your business’ local listing on Google My Business for search results. But the truth is, even if you are not able to improve your rankings just yet, it’s still worth having a good profile in place. The reason?
Because it’s going to help you convert more leads right off the bat, thanks to features like the ability to add a phone number and address. You have already heard about how having a good GMB page can help you rank better in search—but it’s worth noting that having one in place is also going to impress potential customers.
When people are looking for your business on Google and see that you have an optimized listing, it’s much more likely that they will come to you instead of your competitors.
And remember: the competition for local search is fiercer than ever before—so any edge you can get over them is going to be a huge boost for your business’ online presence.