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How to Become a Social Media Manager in 2022

Are you looking to launch your digital marketing career in 2022? Social media management is a great way to start! In this blog post, we’ll share everything you need to know about becoming a social media manager. We’ll discuss the necessary skills, education, and experience required for the job. By the end of this post, you’ll have a clear understanding of what it takes to succeed in this field!

How to Become a Social Media Manager

Social media managers are responsible for developing and executing a social media strategy for their company. They create and publish content, manage social media accounts, and measure the success of their campaigns. In order to become a social media manager, you need to develop a strong understanding of digital marketing concepts. You should also be familiar with popular social media platforms, such as Facebook, Twitter, and Instagram. Additionally, it is helpful to have experience managing social media accounts for businesses.

While a formal education is not required to become a social media manager, many employers prefer candidates who have a bachelor’s degree in marketing, communications, or a related field. Additionally, most employers require at least two years of experience in digital marketing or social media. If you have the necessary skills and experience, becoming a social media manager is a great way to start your digital marketing career!

What does a social media manager do?

A social media manager is responsible for creating, managing, and executing a company’s social media strategy. They create content, monitor activity, engage with followers, and measure the results of their efforts.

The role of a social media manager is constantly evolving as new platforms and technologies emerge. As a result, successful social media managers must be able to adapt their strategies and tactics to stay ahead of the curve.

8 Websites to Help You Become a Social Media Manager

It’s no secret that social media is a powerful communications tool. What may be less well known is the extent to which social media can be used to build and manage a brand. As more and more businesses come to understand the value of social media, the demand for skilled social media managers continues to grow. So how can you become a social media manager? Here are eight websites that can help you get started.

Skillshare

Skillshare is an online learning community that offers more than 17,000 classes in a variety of subjects, including social media marketing. Their social media marketing course is designed to help you learn how to create a social media strategy, identify your target audience, and develop engaging content.

Unique value:

Skillshare’s social media marketing course is taught by experienced professionals, including social media managers from companies like Facebook, Google, and Hootsuite.

Pricing:

Starter

  • Best for teams of 2-19
  • $159 USD per user, per year

Enterprise

  • Great for teams of 20+
  • Custom Pricing

Revive

  • A perk for teams of 51 or more
  • Custom Pricing

Coursera

Coursera is an online education platform that partners with top universities and organizations to offer courses, specializations, and degrees online. Their social media marketing specialization consists of six courses that cover topics like content marketing, paid social media advertising, and social media analytics.

Unique value:

Coursera’s social media marketing specialization is designed and taught by industry experts from companies like HubSpot and Hootsuite.

Pricing:

$399/user/year

Hubspot

HubSpot is a leading inbound marketing and sales software platform that offers a suite of tools to help businesses attract visitors, convert leads, and close customers. Their social media marketing certification consists of 12 lessons that cover topics like creating buyer personas, using social media for lead generation, and measuring ROI.

Unique value:

The social media marketing certification from HubSpot is one of the most widely recognized and respected certifications in the industry.

Pricing:

Free: 0$

  • STARTER: $45 per month
  • PROFESSIONAL: $800 per month
  • ENTERPRISE: $3200 per month

Constant Contact

Constant Contact is a leading email marketing service provider that also offers a number of resources to help small businesses with social media marketing. Their social media quick starter guide covers topics like getting started with social media, creating goals and strategies, and choosing the right platform for your business.

Unique value:

Constant Contact offers not only a guide, but also a wide range of resources to help businesses with social media marketing, including tips, templates, and webinars.

Pricing:

Constant Contact offers a free trial and a variety of paid plans.

Facebook Blueprint

Facebook Blueprint is Facebook’s online learning centre for businesses. It offers courses on a variety of topics, including social media marketing, advertising, and creating Facebook Messenger bots.

Unique value:

Facebook Blueprint offers in-depth courses on a variety of topics related to social media marketing.

Pricing:

Courses on Facebook Blueprint are free.

Word Stream

WordStream is a software company that offers a suite of tools to help businesses with online marketing, including social media marketing. Their social media toolkit includes resources like tips for creating effective social media campaigns, advice for measuring the success of your campaigns, and templates for creating social media content.

Unique value:

WordStream offers a suite of tools to help businesses with social media marketing, including tips, advice, and templates.

Pricing:

WordStream offers a free trial and a variety of paid plans.

Udemy

Udemy is an online education platform that offers a variety of courses on a wide range of topics, including social media marketing. Their social media marketing course covers topics like creating a social media strategy, identifying your target audience, and developing engaging content.

Unique value:

Udemy’s social media marketing course is taught by industry experts and includes over 5 hours of video content.

Pricing:

Courses on Udemy are typically around $100.

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Clearscope

Clearscope is a social media management platform that offers a suite of tools to help businesses with their social media marketing. Their social media marketing guide covers topics like creating goals and strategies, finding the right social media platforms for your business, and measuring the success of your campaigns.

Unique value:

Clearscope offers a comprehensive guide to social media marketing that covers everything from creating goals and strategies to measuring the success of your campaigns.

Pricing:

  • Starting: $170/mo
  • Professional: $350/mo
  • Enterprise: Custom Pricing

Seoscout

Seoscout is a social media management platform that helps businesses to manage their social media campaigns more effectively. It offers a range of tools including scheduling, monitoring, and reporting tools.

Unique value:

Seoscout is the perfect tool for businesses that want to improve their online visibility and get more leads from the web. It offers a suite of features that allow you to track your website’s SEO performance, find new backlinks, and identify potential threats to your ranking. Seoscout also provides detailed reports on your website’s traffic and social media engagement.

Pricing:

  • Starter – $49
  • Business – $99
  • Agency – $199

Rankfortress GMB Pros

Rankfortress GMB Pros is a marketing agency that provides SEO and social media marketing services. Their team of experts can help you to improve your website’s ranking, increase your social media following, and generate more leads from the web.

Unique value:

Rankfortress GMB Pros is the perfect partner for businesses that want to improve their online visibility and get more leads from the web. From the Top-notch speakers such as Craig Campbell, Chris Palmer, Holly Starks, William Jones, Brent Bowser, Michael Merlino, Jesper, Patric Shannon, and many more. You’re guaranteed to gain access to the latest social media marketing techniques and tips.

What Skills Do You Need to Be a Great Social Media Manager?

So you want to be a social media manager? It’s a great career choice, but it’s not without its challenges. In order to be successful in this role, you need to have a range of skills and knowledge. Here are some of the most important ones:

1. Knowledge of social media platforms

The first thing you need to know is the ins and outs of all the major social media platforms. You need to be able to create engaging content for each platform, and you also need to understand how each platform works. For example, on Facebook you can’t just post a link and expect people to click on it – you need to create a compelling post that will get people’s attention.

2. Knowledge of marketing principles

As a social media manager, you need to be able to apply marketing principles to your social media campaigns. You need to understand things like the buyer’s journey, how to create compelling content, and how to use different marketing channels together to create a successful campaign.

3. Strong writing skills

As a social media manager, you’ll be responsible for creating content for your company’s social media channels. This means you need to have strong writing skills – you need to be able to write catchy headlines, create interesting posts, and come up with ideas for new content.

4. Strong communication skills

A social media manager needs to be able to communicate effectively with a range of different people. You’ll need to be able to explain your ideas clearly, and you’ll also need to be able to listen to feedback and suggestions from others.

5. Time management skills

Social media is a 24/7 job – which means you need to be able to manage your time effectively. You need to be able to plan and schedule your work so that you can meet deadlines and still have time for other things.

6. Organizational skills

As a social media manager, you’ll be responsible for managing a lot of different content. This means you need to be organized – you need to be able to keep track of all your ideas, and you need to be able to find and use the right resources when you need them.

7. Creativity

Last but not least, you need to be creative. Social media is all about coming up with new and interesting ideas, so you need to be able to think outside the box. If you can do all of these things, then you’re well on your way to becoming a great social media manager.

Is there a demand for social media managers?

Yes, there is a demand for social media managers. In fact, the demand is growing – as more and more businesses realize the importance of social media, they’re starting to invest more in this area. This means that there are more opportunities for social media managers, and the role is becoming increasingly important.

The average price for a social media manager is around $25-$35 per hour, which can range depending on the number of hours needed. This means that each client is worth between 250-700 dollars monthly!

FINAL WORDS

Social media managers are in demand, but not all of them have the necessary skills to succeed. If you want to be a successful social media manager and you’re missing some key qualifications, don’t worry! We offer a variety of courses that will help prepare you for success as an online marketing professional or social media manager. Check out our youtube channel for more tips, or contact us today to get started!