How To Start A Digital Marketing Agency From Scratch in 2022

If you’re thinking about starting a digital marketing agency in 2022, you’re definitely on the right track. According to recent studies, digital marketing is one of the most rapidly growing industries in the world. And as more and more businesses shift their advertising spending online, there’s never been a better time to start your own agency.

In this blog post, we’ll share with you everything you need to know to get started. We’ll also provide a few tips to help make your venture successful. So, what are you waiting for? Let’s get started!

How To Start A Digital Marketing Agency From Scratch

Educate Yourself:

The first step to starting any business is educating yourself about the industry. If you want to start a digital marketing agency, it’s crucial that you have a good understanding of how online marketing works.

There are a number of ways you can do this. You can start by reading articles and blog posts about digital marketing. You can also join relevant online communities and forums, such as the Digital Marketing Agency Forum on Reddit.

Another great way to learn about digital marketing is to take an online course. We recommend the courses offered by Google Digital Academy. They offer a variety of courses, all of which are completely free.

Find Your Niche and Master It:

Once you’ve educated yourself about the industry, it’s time to focus on your niche. What type of digital marketing do you want to specialize in? Is there a particular market or demographic you want to target?

Whatever it is, make sure you choose a niche that you’re passionate about. Once you’ve found your niche, it’s time to master it. Become an expert in your field by reading everything you can about it. Join relevant online communities and forums, and participate in discussions. And most importantly, experiment! Try different marketing strategies and tactics, and see what works best for your niche.

Research on Competitors:

Although you want to focus on your niche, it’s also important to research your competition. Find out who the biggest players are in your field, and learn everything you can about them. What strategies are they using? What tactics are they using? What makes them successful?

You can also use this information to create a unique selling proposition for your agency. What can you offer that your competitors don’t? How can you make your agency stand out from the crowd?

Create a Business Plan:

Now that you’ve done your research, it’s time to start putting together a business plan. This document will outline your agency’s goals, strategies, and tactics. It will also provide a roadmap for your agency’s first few years in business.

Hire the Right People:

One of the most important decisions you’ll make as an agency owner is who you hire. When you’re first starting out, it’s tempting to try to do everything yourself. But trust us, that’s not a sustainable business model.

Instead, focus on hiring people who complement your skills and expertise. If you’re strong in social media marketing, for example, hire someone who’s an SEO expert. Or if you’re good at copywriting, hire someone who’s a whiz at graphic design.

The most important thing is to build a team of talented, passionate individuals who share your vision for the agency.

Develop Your Brand:

Your brand is what sets your agency apart from your competitors. It’s what makes you unique. And it’s one of the most important assets you have as a business.

So, what exactly is your brand? It’s your mission, your values, and your identity. It’s what makes you different, and it’s what attracts clients and customers to you.

To develop your brand, start by defining your mission and values. What do you want your agency to stand for? What are your core beliefs? From there, you can begin to develop your identity. This includes everything from your logo and website design to the way you communicate with clients and prospects.

How does a digital agency make money?

A digital agency makes money by charging clients for their services. The most common way to do this is to charge an hourly rate. But some agencies also charge a monthly retainer, a project fee, or a commission on sales.

The best way to price your services will depend on your agency’s niche and expertise. If you’re just starting out, it’s probably best to charge an hourly rate. This will give you the flexibility to increase or decrease your rates as your agency grows and develops.

As you gain more experience, you may want to switch to a monthly retainer model. This allows you to price your services based on the value you provide, rather than the time you spend working.

And finally, if you have a strong track record of success, you may want to switch to a commission-based pricing model. This allows you to earn a percentage of the revenue your agency generates for clients.

No matter what pricing model you choose, make sure you’re always providing value to your clients. If you’re not, they’ll quickly find someone who is.

How to get your first client for digital marketing?

The best way to get your first client is to start by networking. Attend industry events, join relevant online communities, and reach out to people you know. You can also try cold-calling or sending out emails to potential clients.

Another great way to get clients is to offer free services or discounts. This allows you to prove your worth and build a portfolio of work. Once you have a few happy clients, word will start to spread, and you’ll start to get more business.

Finally, don’t be afraid to ask for referrals. Your existing clients are your best source of new business. So, if you’re doing a good job, they’ll be happy to recommend you to their friends and colleagues.

Is digital marketing a good career?

Yes, digital marketing is a good career. It’s a growing industry with plenty of opportunities for advancement. And if you’re passionate about marketing, it can be a very rewarding career.

However, like any career, it has its downsides. For one, it can be quite stressful. You’re always under pressure to perform, and there’s always someone who’s better than you.

Additionally, it can be a bit of a grind. You may have to work long hours, and you may not always see the results of your efforts immediately. But if you’re willing to put in the hard work, digital marketing can be a very rewarding career.



Trello is a project management tool that can be used for everything from simple to-do lists to complex workflow management. It’s perfect for digital marketing agencies because it’s flexible and easy to use. There are tons of pre-made templates and integrations available, so you can customize them to fit your needs.


Basecamp is another project management tool that’s popular among digital marketing agencies. It’s similar to Trello in that it’s flexible and easy to use. But it also has a few additional features, such as a built-in client management system.


Asana is a project management tool that’s designed for larger teams. It has all the features you need to keep track of your projects, including task lists, calendars, and file sharing.


A notion is a versatile tool that can be used for everything from note-taking to project management. It’s perfect for digital marketing agencies because it’s extremely flexible and easy to use. You can create custom templates and add whatever features you need.

Rank Fortress White Label Provider: 

Rank Fortress is a white label provider that offers all the tools you need to run a successful digital marketing agency. They offer a wide range of services, including SEO, PPC, social media, and web design. And they have a team of experts that can help you with everything from choosing the right tools to set up your agency.

To wrap things up

Starting a digital marketing agency can be a great way to build a successful business. But it’s not something you should take lightly. There’s a lot of hard work involved, and you need to be prepared for it.

If you’re up for the challenge, though, it can be a very rewarding experience. Just make sure you have a solid plan in place, and you’re using the right tools for the job.

If you want more information on how to start a digital marketing agency, be sure to check out this video :

How To Start A Digital Marketing Agency From Scratch in 2022