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Local Citations to Power Up Your Business in 2022

Did you know that local citations can have a big impact on your business in 2022? Citations are essentially mentions of your business name and address on other websites. The more citations you have, the higher your chances of ranking well in local search results. In this blog post, we’ll discuss the benefits of local citations and how to get them for your business. Keep reading to learn more!

What are local citations in SEO?

Local citations are an important part of SEO because they help to improve your business’s visibility in local search results. When someone searches for a business in your area, the local citations on various websites will help to ensure that your business is one of the top results. This can lead to more website visitors and ultimately more customers.

In order to get local citations, you’ll need to make sure that your business’s name, address, and phone number are listed on as many websites as possible. You can start by claiming your listing on major directories like Google My Business and Yelp. Then, reach out to other local businesses and ask if they would be willing to link to your website. You can also submit your business information to online directories and local publications.

Why are local citations important?

There are several reasons why local citations are important for businesses. First, as we mentioned above, they can help to improve your visibility in local search results. This can lead to more website visitors and customers. Additionally, local citations can help to build trust and credibility with potential customers. When your business is listed on multiple websites, it shows that you are a credible and trustworthy company. Finally, local citations can help you to stand out from your competition. If your competitors don’t have many local citations, you can easily get ahead by claiming listings on popular websites.

Follow these four steps to build the citations you actually need:

Get listed with the ‘big three’ data aggregators: Acxiom, Infogroup, and Localeze. You can do this by visiting their websites and following the instructions for getting listed.

Submit to other core sites: Once you’re listed with the major data aggregators, you can submit your business information to other websites like Yellow Pages and Superpages.

Submit to popular industry and local sites: In addition to the core sites, you should also submit your business information to popular industry-specific websites and local publications. For example, if you own a restaurant, you can submit your information to websites like Zomato and Tripadvisor. If you’re a local business, you can submit your information to the Chamber of Commerce website or the local newspaper’s website.

Pursue unstructured citations: Unstructured citations are mentions of your business name, address, and phone number on websites that are not typically thought of as online directories. These can include blog posts, news articles, and even social media posts. You can find unstructured citations by doing a Google search for your business name and looking for mentions on other websites.

How can using data aggregators benefit local SEO?

It’s less time-consuming to establish a profile that is visible.

Data aggregators help to ensure that your business information is accurate and consistent across the web. This is important because inconsistency can hurt your chances of ranking well in local search results.

Local citations are a ranking factor

Submitting your business information to data aggregators is one of the easiest and most effective ways to improve your local SEO. These websites are trusted by Google and other search engines, so having your business listed on them can help to improve your ranking in local search results.

Types of Citations

There are two types of citations: structured and unstructured.

Structured citations are listings that include your business name, address, and phone number on websites like online directories and business listings.

Unstructured citations are mentions of your business name, address, or phone number on websites that are not typically thought of as online directories. These can include blog posts, news articles, and even social media posts.

How many citations are good for SEO?

There is no magic number of citations that you need to rank well in local search results. However, it’s generally agreed that having more citations is better than having fewer.

How can I get more citations for my business?

There are a few different ways that you can get more citations for your business:

1. Submit your business information to online directories and business listings.

2. Submit your business information to data aggregators.

3. Pursue unstructured citations by doing a Google search for your business name and looking for mentions on other websites.

4. Encourage customers and clients to leave reviews on popular websites like Google and Yelp.

5. Ask local publications to mention your business in an article or write a guest blog post for a popular website in your industry.

By following these tips, you can improve your local SEO and get ahead of your competition.

How can You Check Local Citations?

There are a few different ways that you can check your local citations:

Manual Check: You can manually check your citations by doing a Google search for your business name and looking for listings on other websites.

Citation Tracking Tools: There are a number of citation tracking tools that you can use to track your citations. Some popular options include Moz Local, Whitespark, and Yext.

Google My Business: You can also check your citations by logging into your Google My Business account. From there, click on the “Insights” tab to see how many times your business has been listed on Google.

By tracking your local citations, you can see which websites are listing your business and how often your business is being mentioned online. This information can be useful in helping you to improve your local SEO.

Citation Best Practices

There are a few best practices that you should follow when it comes to local citations:

Consistency: It’s important to make sure that your business information is consistent across the web. This means having the same name, address, and phone number on all of your listings.

Accuracy: It’s also important to make sure that your business information is accurate. This means ensuring that your name, address, and phone number are up-to-date and correct on all of your listings.

Relevance: In addition to being consistent and accurate, it’s also important to make sure that your business information is relevant. This means having your business listed in the appropriate categories on online directories and business listings.

Pictures: Good images can also help to improve your local SEO. Make sure to add pictures of your business and products to your listings on online directories and business listings.

Reviews: Reviews can also help to improve your local SEO. Encourage customers and clients to leave reviews on popular websites like Google and Yelp.

CONCLUSION

Depending on how competitive your industry is, it makes sense to create a minimum of 30 and 50 accurate citations, with the average for the top rankers sitting around 85.

By following these tips, you can improve your local SEO and get ahead of your competition. Make sure to track your citations using a citation tracking tool and follow the best practices listed above to make sure that your business information is accurate, consistent, and relevant. By doing this, you’ll be able to rank higher in local search results and attract more customers to your business.Enjoyed this blog post? Check out our youtube video about Local Citations to Power Up Your Business in 2022.