Description
Most local business owners are already familiar with search engine optimization and how it works. You too probably have updated your content, included relevant keywords, and also ensured your ads are relevant to your target audience. Yes, all these are great for helping potential customers find your business. But that’s not all you could do.
Voice search is also another important aspect to consider when building brand awareness. If you are yet to include voice search in your optimization strategy, now might just be the right time to do so. It provides an excellent way to help your business get found by more people and help increase conversions.
Voice search will make a great addition to your marketing strategy. But before you start thinking of how or why you should do that, you need to first understand what it is. Having a good understanding of what voice search is, its potential benefits to your business, and how it fits into your marketing strategy will go a long way to helping you achieve the most from it.
Consumers now have several ways by which they find local businesses online. In fact, most part of a customer’s purchase decision is done outside of your website. Only 27% of customer engagement happens on your website. That means your website only plays a minor role in your overall digital footprint.
To ensure you get good and consistent traffic to your website, that is where having a good understanding of how Google works comes in. You need to know what exactly the search engine is looking for when it’s trying to answer searchers’ queries. Source : privateview18.com
There has been so much evolution in technology today. Consumers now speak to their mobile phones and smart speakers when searching for a business online. Just two years ago, voice queries represented about 20% of Google’s searches. That means now is just the right time every business owner needs to consider voice search when planning their digital marketing strategy.
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