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Mobile Websites

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What Is A Mobile Website?

What is a mobile version of a website? Firstly, it’s an alternate version of a website that is perfectly used on smartphones or similar mobile devices. Today’s mobile devices are mostly touch-based, mobile-friendly websites are now becoming important more than ever. Let our experts do an audit on your site and show you how to double your leads REMEMBER over 65% of your clients are looking at your website on a mobile device.

In the next year or two, mobile devices are expected to overtake desktop computers as the primary devices used to access the Internet. Though, 87% of small businesses don’t have a mobile-friendly website in place.

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There’s a clear need to make sure you provide a seamless and user-friendly experience for customers and prospects using smartphones and tablets. And, by doing so, you’ll definitely have a competitive advantage.

But what are your alternatives for mobile-friendly web design? Last week, we took a look at the pros and cons of implementing a responsive website to make sure that your website is usable for mobile visitors.

Now, we’ll go through deeper into another strategy for a mobile-friendly web presence: mobile websites.


Companies using this approach typically have two websites: A desktop, or “full”, site, which is found at your normal website URL (e.g.,’s full website: And a separate site built uniquely for mobile devices, which usually is found at a URL like or

Delta’s mobile website:

Visitors are automatically redirected to a suitable website based on the type of device they are using (e.g., an iPhone or a Dell laptop).

Normally, a committed mobile website is a condensed version of a full desktop site. Content and features are streamlined so that mobile visitors can get information or take action as fastest as possible. Images, videos, and large documents are normally removed because of bandwidth limitations on people’s phone data plans.



Tailored experiences

Mobile sites permit you to make different experiences for people that sit before a desktop computer and mobile-device users. Your web analytics and customer research possibly show that mobile visitors access some data, like your phone number or address, very frequently; but, they seldom read your press releases. As a result of that research, your mobile website plays up your contact information as well as click-to-call and mapping features. Press releases are removed because mobile visitors aren’t concerned about them.

Easy to implement for existing websites

Since a mobile website is often designed and developed separately from your main website, you can simply add a mobile-friendly website to supplement your existing website.

Excellent performance

People anticipate websites to load in a few seconds. Mobile sites, being smaller than desktop sites, have fewer files that need to download. That means they are quickly loaded on mobile devices.

Plus, a mobile website can’t be a data hog. For clients who subscribe to data plans, this is a great opportunity. They won’t have to worry regarding your site consuming too much of their allotted data.


Missing content and features

For many individuals, a “lite” version of a website doesn’t cut it any longer. Smartphones and tablets aren’t continually a “secondary” method of finding data online. In some cases, they’re the only way people find data online. As a result, full content and features are required to be available and accessible, regardless of device.

Besides, the attitude that mobile users are totally different from desktop users is shifting. More and more, consumers use multiple devices to search for data or complete tasks online. They might begin on a laptop, then jump to their iPhone, then go back to their laptop. Through it all, people want their experience to be perfectly consistent. Many anticipate the same content and features to be ready, regardless of the device being used.

Messy website addresses

With mobile websites, you run the possibility of people ending up at the wrong website address. Visitors must be redirected automatically, but that doesn’t always come up.

In addition, things begin to get tricky when other websites link to your website. A desktop user would end up on the mobile version of a web page, or vice versa, it depends on where and how someone else grabbed and shared the link to that page.

Multiple sites to update

Two websites are equivalent to twice as many website updates. If you add 5 new products to your main website, you will have to add 5 new products to your mobile website, too.

Committed mobile websites can be formatted so that they are automatically updated when your main website is updated, but that’s not always happened.

Time- and resource-intensive support and maintenance

The latest mobile devices are introduced right and left. You have to hold on top of emerging technology so that your mobile website knows what devices to detect. This research can be time-consuming, and the related maintenance costs for keeping your mobile website up-to-date can impact to stand up.


Below is a quick outline of the key variations between mobile sites and responsive ones.


Mobile Website

Responsive Website

At a look

2 completely different website
2 completely different website addresses

1 website
1 website address

Content parity

More efficient content than a desktop site – customers might complain regarding missing data and features

Same content as a desktop site – customers have access to full data and features.

Website updates

May need to update content in multiple places

Only need to update content in one place

Other maintenance

Need to constantly research, optimize for and code new redirects for brand new devices

Don’t need to do as much research. Time and resources can be dedicated to other tasks.



Quick, but might be a tad slower
than a mobile website


Quick to implement for new and existing sites.

Quicker to implement for new sites or throughout a website redesign existing site might have some major tweaks in order to make it responsive.

Other concerns

Customers might end up on the wrong version of the website if redirects are not done well.

Some customers might surprise where the “view full site” link is

Both associate with their own benefits and their own challenges. However, is one choice truly better than the other?

While the trend is bringing toward responsive design, due in part to consumer demand for content parity, responsive isn’t a “one size fits all” solution. There are many companies out there, across industries, that pursue mobile websites; including Delta, Yahoo!, the BBC,, and Walmart, these are few of them.

There’s no question that your website requires to be mobile-ready. However, the path you take to get there—mobile or responsive—depends on a careful assessment of your specific business goals as well as the needs and preferences of your customers.

Don’t leave your mobile strategy up to guessing. Call us today for a free mobile website readiness review.

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