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Rank Fortress SEO FAQ's

OK, so this one’s kind of complicated… just kidding. SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.

This question is a little like asking: Who’s more important to the Patriots, Bill Belichik or Tom Brady? You can probably come up with an argument for either; but the reality is, both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC.

SEO is just one discipline encompassed by SEM (Search Engine Marketing). SEM includes PPC and SEO.

There are a ton of great resources out there if you’re trying to learn SEO. If you’re short on cash, check out blogs like Search Engine Journal, Moz, Search Engine Land, Marketing Land, SEMPost, and the blog of all blogs, WordStream’s. We also put together a great guide on SEO basics. If not, splurge on a book like The Art of Seo, or on classes by Udemy or Lynda.

Again, you could come up with a good argument for a few different answers here. Ahrefs is great for competitor content and backlink research; Moz Pro’s content explorer is great for finding unlinked mentions; and SEMrush is great for rank and visibility tracking. The three share many overlapping features. It’s more a matter of preference than anything. Spyfu, AWR Cloud, and DeepCrawl are also worth checking out.

On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.

As fun as it is to say, no: SEO is not dead. SEO is still a vital part of online marketing; and unless the way we search for content changes drastically, it will be for a long time. Businesses looking for immediate leads and conversions may neglect SEO in favor of more direct, targeted approaches like paid search and paid social; but businesses that invest in SEO are investing in the long term. SEO is cost-efficient, casts a wide net, and allows potential prospects to discover your brand on their own terms. Go ahead and enter the query “is seo dead” into Google. The post you ultimately click on is only in a position to be clicked because—you guessed it—effective SEO.

Say it with us: Plan for voice search! ComScore predicts that by 2020, 50% of all searches will be voice searches. Take a look at the number of articles published in the past year about “how to optimize for featured snippets”: Up 178% from 2016. People have figured out that systems like Amazon Echo, Google Home and Google Assistant pull from featured snippets to give their answers. Look for SEOs to continue to turn their attention to voice search—this year, and into the future.

As we discussed earlier, SEO is always changing. But the biggest change continues to be the shift toward mobile. Mobile digital media time in the US is now significantly higher (51%) than desktop digital media time (42%), and that number is set to continue to grow. Google recently made mobile page speed a ranking factor. Going forward, if you haven’t already done so, you should look into Accelerated Mobile Pages. It’s becoming more and more paramount to make sure you have no mobile usability issues on your site.

What have you done thus far? If the answer is nothing, you’re going to want to use one of the SEO tools I mentioned above to run a site audit. This will allow you to find and rectify any broken links, make sure all your meta tags are in order, and check page load speeds. Search Console also has a great “Crawl Errors” tool, in addition to other tools that help you diagnose your site’s speed and usability. Once your current pages are in order, get cracking on keyword research, and start putting out some content!

Great question! Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site. For example: if your new small business sells employee scheduling software, but you discover that “employee scheduling tool” has higher search volume and lower competition than “employee scheduling software,” you might want to change the copy on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.

Most of the SEO tools we’ve mentioned in this article have some form of keyword explorer. There’s also Google’s Keyword Planner; and, for SEO’s elite, WordStream’s Free Keyword Tool. Once you settle on a tool, ask yourself some questions: What are some parent topics related to my business; related to a product I’m selling; related to a blog post I want to write about? Starting with broad parent topics allows you to generate large lists of potential keywords, then narrow them down by preference. Perhaps you’ve noticed that keywords with certain volumes generate the most traffic to your site, so you filter the rest out. Perhaps you’re looking for uber-low-competition keywords for which you can easily rank. Establishing parent topics allows you to start large, then get gradually more granular.

You’ve probably heard keyword stuffing is bad, and yes—you don’t want to throw in keywords unnaturally. But in general, the keyword your optimizing a page for should appear in the title, in the first paragraph of your intro, in an H2, if you can manage it (ideally in the form of a question!), and sporadically throughout the rest of your post. For reference, “SEO Keywords” is the H2 of this section, while the questions themselves are H3s.

Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.

Yes! If you’re not familiar with HTTPS, it is essentially a more secure form of HTTP. Look up at the URL of this page. See the “https” at the beginning, and the word “Secure” to the left of it? Google looks on pages like these favorably. Not only does it index HTTPS pages first, but it also recognizes HTTPS as a ranking signal. HTTPS is also faster than HTTP, which can affect click-through rate. So yes, changing to HTTPS should positively impact your rankings!

Yes! But not all of them. There are four kinds of meta tags:

• Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
• Title Tag – The title of your page.
• Meta Description Attribute – A brief description of the page.
• Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.

Meta Keywords Attribute is antiquated, and you shouldn’t worry about it. Your Meta Robots Attribute is most likely already set to “index/follow” (you can read more about all these terms in the above link). What you should worry about is your title tag and meta description:

Robots.txt is a text file within your website’s top-level directory that instructs search engines how to crawl your pages.

Yes! Sorting your pages into categories can help prevent individual pages from competing with one another.

Categories, tags, and breadcrumbs all help dictate the taxonomy and structure of your site to search engines. Breadcrumbs look like this:

Home : Blog : Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right

They help users and search engines alike determine how to get from one page to another within your site. They also reinforce the authority of the parent categories of each topic.

Where to begin? Link building. Keyword research. Site audits. On-page SEO. Updating pages for relevancy. All are important. By the end of this article, if we did our job, you’ll understand all of them!

Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.

The difference between follow and nofollow links: a follow link carries link equity. A nofollow link carries no link equity.

Formally referred to as “link juice,” link equity is the amount of clout a link transfers from one page to another. Before nofollow links, all links carried link equity, and spam (posting links across the web not for the sake of being informative, but for the sake of acquiring referral traffic) was a surefire way to get your pages to rank higher. It was common to see several sites owned by the same person on the first page of the SERP, and to see blog comments flooded with links to irrelevant content. Today, you can still click through from one page to another using nofollow links; but search engines don’t follow them when they crawl the web, so no link equity is passed.
The amount of link equity a link carries is determined by several factors. Links from relevant content, from authoritative sites, and from body paragraphs have more equity than links from irrelevant content, non-authoritative sites, and page headers and footers.

A website’s domain authority corresponds directly to its ability to rank in the search engine. Conceptually, you can think of domain authority as an extension of link equity. If a page’s link equity is determined by the number and quality of its links, then a site’s domain authority is determined by the link equity of all its pages.

Link building is an SEO strategy by which an SEO acquires links to boost a page’s link equity; and therefore its ranking; and therefore its traffic. Both internal and external link building can help boost page authority, but one is decidedly harder than the other!

Internal links are links that come from within the same domain. External links are links that don’t come from within the same domain.

Internal link building is a means of piggybacking on one’s own link equity. You build internal links by linking from pages on your own site. For example: this page’s authority is bolstered by links from other SEO-related pages that live within If you have a large website, you can use a site search to find related content, like so: “ search term.”

Look to link from pages that are already authoritative and high-ranking pages; but be wary that linking too much from these pages can have an adverse effect on their link equity. Once you identify a page, you’ll want to find some anchor text that closely matches your target keyword. Then link away!

External link building is the process of soliciting links to your content from other websites. Who would want to link to your website? Why, people in related industries who could use your informative resources! There are a variety of methods when it comes to building external links, but the general roadmap looks like this: find pages that could use your resource; find the contact information of the authors/webmasters of said pages; kindly invite said authors/webmasters to link to your new and valuable resource.

This is anchor text. It’s the clickable text in a hyperlink. This is exact match anchor text. It’s anchor text that exactly matches the target keyword of the page to which it links. Anchor text informs the crawling search engine about the topic of the linked-to page. Exact match anchor text is more valuable than non-exact-match anchor text, but too many exact match links can appear spammy and can negatively impact a page. Moral of the story: a little bit of variety is good!

Broken link building is the process of seeking out links to pages that no either no longer exist or have been moved and replacing them with your own pages. There are many ways to find broken links. Most SEO tools allow you to check the backlink profiles of competitors and see which of their links are broken. If you find a heavily linked-to resource that has either switched URLs or no longer exists, and that’s similar to a resource you already offer or are willing to create, then you’re in luck! Dig up the page owner’s contact information, and offer your resource as a replacement.

Redirects are a natural part of linking between content on your site. That said, 301 redirects pass anywhere between 90-99% of link equity (read: ranking power) to the redirected page. So, if you’ve moved a piece of content between several different pages, and all those redirects are still in place, you might be sacrificing some load speed/link equity. It’s a good idea to eliminate those superfluous intermediaries.

Still, not all redirects are created equal. 301 redirects, in which a page is moved permanently, are the most SEO-friendly redirects. They pass between 90-99% of link equity. 302 redirects, which indicate a temporarily redirected page, pass less link equity (though some Google employees have disputed this). Meta refreshes are redirects that take place on the page level, rather than the server level. These are most commonly associated with the text, “If you are not redirected in five seconds, click here.” Meta refreshes pass some link equity, but are not a recommended SEO tactic.

If online marketing is an important part of your business (and, to be frank, it should be!) then SEO can be a serious asset. It costs nothing to do a little keyword research, come up with a content strategy, and regularly practice external and internal link building. And while SEO may not return immediate, tangible conversions, it is a pivotal part of driving organic traffic; and driving organic traffic is a pivotal part of building brand awareness and familiarity. If your audience can rely on you to deliver relevant, high-quality resources at the top of the SERP, they’ll be that much closer to purchasing your product!

Organic traffic is natural in the sense that it is earned rather than paid for, but to be successful, you still need to invest a lot of time and resource in SEO. Search engines have got better at identifying the intent of search queries which makes choosing the right keywords to drive traffic even more important.

Because organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see growth in this channel. More visibility = more traffic = more potential customers = more potential revenue.

But it’s not just about getting ANY traffic to a website. If it’s not good quality traffic, there is no value in it. So don’t ever pay anyone who claims that they can deliver thousands of visitors to your website overnight!

Sort of.

Again, algorithms will determine what has caused a spike in traffic before assessing whether this is a signal that your site has something users are finding to be valuable. Did an authoritative site share a piece of content you created which resulted in a bump in referral traffic? Or was it a load of bots or spammers that have been paid to Google your business over and over and over again and click the result to artificially inflate the traffic to your site?

Exactly how much traffic affects rankings will never really be proven, but there are a few case studies out there that suggest there is perhaps some correlation.

SEO takes time because there is no longer an easy way to game the system. Search engine algorithms have become more and more advanced with an emphasis on delivering users the most relevant, and highest quality results based on their search query.

Whereas when SEO began all it took was stuffing a webpage with your chosen keyword and pointing as many links as possible to it to see fast results, things have changed – drastically. And deploying tactics like this in 2019 are likely to be doing far more harm than good in the long term.

People often ask ‘how do I rank higher on Google?’ or ‘what affects SEO rankings?’

But only Google algorithms know exactly what factors determine how well a page ranks (how visible it is and what determines its position) in search results – in fact, there are reportedly over 200 ranking factors!

Because the way people search has changed, so has SEO. Search results are influenced by things like device, location, and a user’s search history, so what one user sees ranking in position one (the very first search result), another may see in position 5, and another may not see it on the first page at all! While rankings are a good barometer for how well a keyword is performing, it’s important to take these considerations into account.

So, with so many ranking factors, how do you prioritise what your SEO strategy should focus on? Luckily, there are some tried and tested best practices that are proven to influence rankings.

In general, there are a few important best practices to follow to be in with a chance of ranking well for your chosen keywords.

You might have heard people say ‘content is king’ when they talk about SEO, and in some respects, they are right. Quality content which contains your target keyword (and variations of it) and satisfies user intent is strongly correlated with better rankings.

But content alone won’t cut it. Backlinks (links that point from third-party domains back to your domain) are also an important ranking factor, but it’s the quality and relevancy of the link and the domain it’s linking from that counts, rather than number alone.

For example, if you sell seeds, one link from BBC Gardeners’ World Magazine in an in-depth article about the best tulip seeds would be more valuable than thousands of links published in the comments on low-quality blogs that have nothing to do with gardening.

Another big factor to consider is on-page optimisation. This involves making your website search engine friendly by using optimised meta content (title tags, meta descriptions) heading tags, and images.

Then there are technical considerations. Making sure a site has good architecture, through clear navigation and internal linking is important, not just for search engines, but for users, too.

On-page SEO relates to any action taken on the website itself to improve performance. This includes:

 Using optimised content that contains target keywords (including meta, headers, images)
 Making sure that the site is accessible (can be crawled and indexed by search engines) and can be easily navigated by users
 Using internal links (in menus, body copy, and breadcrumbs to aid navigation)
 Ensuring that a website loads quickly
 Keeping crawl errors to a minimum
 Having a site that is optimised for mobile
 Not having duplicate (same content on more than one page), or thin content (low word count), or making sure these pages cannot be accessed and indexed by search engines
 Using clean, descriptive, static URLs with a structure that follows the same structure as the site (for example, if you have an online bookstore, would be a better URL than

Without the right keywords, you’ll really struggle to drive valuable traffic to a website!

However, choosing the right keywords can be difficult, especially if your business operates in a competitive niche. This is why keyword research is so important. Any SEO agency worth its salt will use multiple tools to identify target keywords, assess how competitive they are, and make suggestions of which pages target keywords should appear on.

Not all keywords are created equal. While a high volume, generic term like ‘books’ might seem like a good keyword if you sell books, realistically, it’s going to be very difficult to rank for a keyword like that, especially when you’re up against e-commerce giants like Amazon. ‘Buy books online’ might have lower search volume, but it’s far more relevant to your offering.

Now, ‘buy books online’ would be one of your ‘money’ terms (the search intent of the user is to purchase a book), but consider how many other searches users might make when researching what kind of book they want to buy.

This is where ‘long tail’ keywords come in. Made up of a number of keywords, often in a phrase or question, these keywords can be useful in driving traffic to deeper pages of your site, including FAQ pages, or a blog post. A good example of this would be ‘best selling horror books for 2019’ with all of your recommended books from this genre on a landing page, or a blog post ‘top 10 horror books’.

There are a few basic rules that you should follow when writing SEO friendly copy – but optimisation should never be done at the expense of user experience.

Selling horror books? Sure, you could write a landing page that says:

If you love the horror genre, boy are you going to love these horror books. You can buy horror books online today and get next day delivery on all the best horror books. Horror fans will love reading these horror novels. We stock a great selection of books from best selling horror writers. Purchase the latest horror books now!

Yes, it does mention what you sell, and yes, it does contain variations of your keyword. But it’s utter garbage. Is that really how you want visitors to view your brand?

Will it work for search engines? Probably, to an extent. But will it work better than copy that is well optimised and well written? Probably not.

How long would you wait for a website to load? 5 seconds? 3 seconds? Less?

When it comes to expectations for site speed, did you know that:

 47% of people expect your site to load in less than 2 seconds
 40% will abandon it entirely if it takes longer than 3 seconds

Most people have short attention spans when searching online, so it’s important to deliver the information they are looking for quickly. Not only is it important for users, but it’s also important to search engines, because they want to deliver high-quality search results – fast.

There is no point in ranking a site highly if users are clicking the result, waiting for 5 seconds for the page to load, and when it doesn’t, clicking straight back to search results. Low time on site and high bounce rates (when a user visits a site and leaves without visiting any other pages) sends signals that user experience is poor.

Websites should be designed in a way that has a clear hierarchy, both across the whole site and on individual landing pages. The most important page (usually the homepage) sits at the very top, followed by sub-pages (usually categories or service pages that can be navigated from the main menu) which may then have further sub-pages sat underneath also (product pages or sub-service pages).

A product page URL on a site with good structure might look like this:

Off page SEO primarily focuses on links.

Links are important for SEO, and probably always will be as they act as a signal that people are finding content interesting enough to vouch for by linking to it.

Amplifying content also falls under off page SEO. This means promoting content through other channels to encourage influencers, peers, publishers, or customers to share your content, or write about your content, with a link back to your site.

All links are not created equal. And good links are not easy to come by.

Linkbuilding is the process of actively seeking opportunities where a link back to your website could be placed. This could be:

 A directory website (, for example)
 Local business directories (if you have a physical location)
 An association you or your staff are members of (CIMA, if you are an accountant, for example)
 Companies that you partner with (as a supplier or reseller, for example)
 A blog post or guest article on a site in your niche
 Press coverage on an industry news site
 Coverage of research that your business has conducted on publisher sites in your niche
 Local press coverage
 Forums and Q&A sites
 Blog comments

Linkbuilding used to be about quantity over quality – now the opposite is true. Linkbuilding takes a lot of time and planning to be done properly, and has become PR focused as more emphasis is now placed on creating high-quality content and sharing it with those who will find it interesting or noteworthy enough to link to.

Backlinks effectively pass authority from one website to another.

Page rank is a long-dead metric that used to indicate how ‘powerful’ a page or domain was, and therefore, how valuable a link would be. Since that’s been scrapped, many people now use Domain Authority as a guide. Domain Authority is a ‘search engine ranking score’ which is a ‘best guess’ number out of 100 calculated by Moz and is used to determine the quality of a website based on a huge number of signals including the number of links, and the quality of links that point to the domain.

The BBC News website is very authoritative. It is part of a well-known brand, uses trusted sources, is updated frequently, and has lots of visitors who engage with, and share their content on a daily basis.

With all of this in mind, a link back from the BBC News website would be considered a fantastic link. However, the chance of getting a link from the BBC News website is pretty slim!

A technical SEO audit identifies issues with a website from a search engine perspective and provides recommendations on how to implement fixes that improve performance. The audit will look for any issues with the website itself (both on page and in regards to external factors, such as hosting), and also assess whether links could be the reason that a site’s performance is being hindered (off page).

There are many, many elements to check when conducting a technical review of a site, as data is compiled from multiple sources, including paid SEO tools, to ensure that nothing is missed.

Directly – no. Sadly, paying money to Google doesn’t do you any favours in terms of getting in their good books, or access to any of their secrets.

However, one thing that PPC can be handy for is finding new keywords, and testing out which keywords work best in terms of driving traffic and conversions.

PPC is a great way of delivering traffic to a website instantly, and it can be turned on and off. The downside is that it costs money. Sometimes, lots of money, making it difficult for smaller businesses to compete. That being said, as long as the ad spend is still generating a return on investment (ROI), it can work well as a stop gap while waiting for longer-term marketing strategies take effect.

On the other hand, SEO takes a long time, but the rewards are greater as the more visible a website becomes organically, the less they may have to spend on paid search activity.

There is some debate about how much social signals influence search results. But even if social media doesn’t directly affect rankings, this doesn’t mean that it shouldn’t be considered an important part of an SEO strategy.

Social media can be an effective way of promoting content, engaging with your audience and customers, strengthening your brand, while also providing users with more channels to find you online.

Think about social media platforms suggesting ‘people you may know’ or ‘pages you might like’. Then think about how you could steal customers from one of your competitors by popping up as a suggested account to follow in a user’s feed.

It certainly can. Not

only on page, but off page, too.

There are a number of scenarios where duplicate content issues can damage your SEO.

 Duplicating an entire domain
      This happens with http and https or www and non-www versions of a site
 Duplicating entire pages
      This is often done by accident when pages can be accessed via different URL paths
      Filters can also cause this issue
 Copying content across multiple pages of a website and only changing the keyword
      Location pages are often found to have this issue ( and are good examples of this)
 Having ‘templated’ content appear on every page
      This could be having the category content appear below the product on every single product page
 Copying content from other websites and publishing it on your own
 Publishing the same content that appears on your website on multiple websites
      Not to be confused with content syndication – which is fine if done properly
      This shouldn’t be done even if you own all of the domains

Fortunately, duplicate content can be managed through:

 Collating content onto a single URL, with any duplicate pages redirecting to the new page
 Adding noindex tags to all duplicate versions of a page
 Adding canonical tags to duplicate versions of a page that point back to the original source of the content

To understand crawl errors, you first need to understand response codes (AKA HTTP status codes). These status codes are issued by a server in response to a request made to the server.

 1xx (Informational): The request was received, continuing process
 2xx (Successful): The request was successfully received, understood, and accepted
 3xx (Redirection): Further action needs to be taken in order to complete the request
 4xx (Client Error): The request contains bad syntax or cannot be fulfilled
 5xx (Server Error): The server failed to fulfill an apparently valid request

If you click on a search result and it takes you to the same URL you clicked on and the page has the content you were expecting, chances are the page will return the status 200 – OK. This is the standard response code that is returned when everything is hunky dory.

Common crawl errors you might have come across are 404s, which is the response code when a page cannot be found – more often than not, a page has been removed and not redirected. Another is a 503, which indicates a server is unavailable. This could be because the server is overloaded, or the site has been taken down for maintenance.

404 errors won’t affect your rankings, but they do affect user experience, and they do waste crawl budget. If links point to the page that 404s, or if there is a new version of the page, the old page should redirect to it via a 301 redirect. If it’s a page that is never, ever coming back, give it the status 410 – Gone.

When implemented correctly, redirects are good for SEO. They tell search engines that as page A no longer exists, go to page B instead. If you have a lot of good links to a URL and then you remove it without putting a redirect in place, you’ll lose all of the authority being passed to your domain via those links!

That being said, there are times when redirects can go wrong. Redirect chains occur when there is more than one redirect between the original URL and the destination URL.

For example: > 301 redirect > > 301 redirect > > 301 redirect >

HTTPS is the secure version of HTTP – the ‘s’ stands for ‘secure’.

Google announced that HTTPS was going to be included as a ranking factor as it wants to ‘reward’ sites that take user data seriously but how heavily weighted this is as a signal as part of the wider algorithm is unknown.

Providing the migration from HTTP to HTTPS is done correctly, it certainly won’t hinder your SEO efforts.

There are a number of reasons a website might not be indexed.

 The entire site has been blocked via the robots.txt file – this is a file that sits on your server where webmasters can create rules that instruct search engines on how to crawl and index a website.

User-agent: *
Disallow: /

This means that web crawlers are not allowed to access the site to crawl and index it. If the pages can’t be crawled and indexed, they won’t show up in search results.

Google will penalise sites for violating its Webmaster Guidelines. This basically means purposefully engaging in tactics to manipulate search engines into ranking sites high in search results.

These techniques are often referred to as ‘black hat SEO’.

This can include:

 Spammy link building tactics
 Keyword stuffing
 Exact match domains (i.e.

Once a site is penalised, it can be difficult to recover. Backlink analysis and clean up (AKA link detox) can take hours to complete, and even then, if a penalty is removed it can take some time to bounce back.

When you think of SEO, you might think it’s complicated because you don’t quite understand how it works and what specific tactics come into play. However, SEO is pretty simple when you look at it from a strategic level. The four key pillars of SEO that earned experts should always remember include the following:

1. Technical SEO: This is where you should start when it comes to your SEO strategy. Analyzing your website’s technical SEO will help you understand how well your content and keywords can be crawled, indexed, and explored by a search engine.

2. On-Page SEO: This pillar has a bit of a crossover with the first pillar, as you want to make sure your content is well-structured on your technically optimized site. Once you have analyzed the current status of your content, you can then begin to apply optimizations through keyword research to make it even better.

3. Off-Page SEO: Off-page SEO is also known as authority building or link building. Incorporating links on your site allows Google to better understand how relevant and reliable your content is, allowing you to generate strong organic rankings. The late Eric Ward (a.k.a Link Mosses) described link building in just a few words, “connect what should be connected” by creating content that is deserving of trustworthy links.

4. Content: If there’s one thing you probably already know about SEO, it’s that content is king. Creating valuable and consistent content on your site allows searchers to get their questions answered and fulfill their query goal.

When looking at any marketing deliverable or strategy, anyone buying on for a service is always wondering how long it will take to see results. It’s important to remember and express to clients in the beginning that SEO is a long term investment, and can eventually be your biggest traffic driver if you give it the time it deserves. SEO requires ongoing attention and is definitely not a one time thing. Your SEO strategy takes time, planning, and readjusting to achieve and maintain search rankings, ROI, and overall traffic growth. Whether you’re redesigning your site to be more SEO friendly or your updating your target keywords, each and every change you make can affect your SEO efforts by showing quantifiable results.

As we mentioned above, links are what make up the off-page SEO pillar. And link building for SEO can be one of the harder parts of the job. Basically you are searching the internet for other websites to link to your site in an effort to build referral traffic and establish authority. Even though this is a straight forward strategy you don’t want just any links, you want relevant and quality links that shows Google you are the authority on a certain topic.

Let’s use an example to talk about link building. Say you’re writing a blog for a real estate brand and the subject is “newest trends in the housing market”. It’s important to use both internal (links to other pages on your site) and external (links to other sites on the same industry topic) links. After this blog is published and gains some traction, now is the time to ignite your link building strategy. Find other similar blogs on the topic at hand and start reaching out and presenting your piece of content as a valuable blog on the subject. Once more blogs and websites are sharing and linking to your piece of content, Google can then better understand who has the authority.

When it comes to content, there are two general types. There is content with the purpose of putting readers into the funnel and then there’s broad content. Now let’s break it down. Content such as product pages, longform content, and white papers is content with a specific purpose in mind. You want readers to understand what your business is about, so they can continue moving down the buyer funnel to eventually purchase what you’re selling. This is what the client wants to hear. They want a clear plan for how content creation will make them money and how it will affect their ROI. This type of content is a necessary factor for SEO, but all in all, specific product content just doesn’t get shared. Google must be factored into the strategy.

On the other hand, there is broad content, better known as blogging. This is the stuff that the audience interacts with and the type of writing that helps Google better understand where your site should be placed in SERP. When creating content, whether that’s an infographic to help boost SEO, a blog, or even a video, you should adjust your mindset to position yourself within reader’s point of view. What will grab the reader’s attention? What type of content will make my website more searchable? What are the questions that the readers need answers to? What type of content is most likely to get shared? Once you find what your audience is looking for, it’s time to infuse your writing with SEO, specifically keyword research (which we will dive into a little later).

There’s no doubt that the SEO role has changed over time. From Google putting a stop to spam and black hat techniques to the preferred user device shift. But what exactly is the main focus now? Let’s start with devices. In the past, SEO experts were focused on optimizing for desktop specifically because this is where the majority of traffic was coming from. However, mobile has quickly taken first place when it comes to the primary device. In fact, comscore reported that mobile consists of 65% of digital media time, and officially surpassed desktop in 2015.

Next, let’s talk about technical SEO. Technical SEO has always been there, and always will be an important part of the strategy. However, as the years have passed technical SEO has become much more of a requirement rather than an option. Not only are you keeping up with Google’s algorithms and tracking the changes, but you’re also keeping up with new factors that always come into play (page speed, mobile responsiveness, indexing, and more). In addition to these changes that we’ve seen in SEO, we have also seen additional changes when it comes to planning for SEO such as, a crack down on link schemes, a rise in relevant organic content, the many changes made to SERP via Google Algorithms, and keyword research to focus more on placement rather than density.

When bringing on a new client, you might be wondering where to start and how to start crafting their roadmap to success, because an SEO strategy is necessary when it comes to generating organic and qualified leads. Before embarking on a new project, it’s important to think through your process and put a strategy in play. Below is a quick step-by-step guide that we use at IMI to create a high-level SEO gameplan.

Research & Discovery

1. SEO: Industry analysis, keyword research & mapping, and competitor analysis.
2. Content: Content audit and share of voice audit.
3. GOAL: Understand who your target audience is, what the competitors are doing, and what keywords are driving the conversation and dominating search result real estate. Here you can create a shared objective for both SEO and content.


1. SEO+Content: Quarterly strategy & roadmap. Here is where you take your research and discovery and put it into tangible tasks. Does the site need to undergo technical SEO changes? What does the current content on the site look like? Is local SEO in affect? What does the current link landscape look like?
2. GOAL: Align cross-channel support of strategy to combine SEO and content efforts.


1. SEO: Technical audit, on-page optimization, link opportunities, and consulting. This is where your strategy and planning comes to life!
2. Content: Content creation and publishing, along with promotions and influencer activations (if you have the budget for this).
3. GOAL: Enhance performance through collaboration and necessary deliverables.


1. SEO+Content: Monthly reporting and insights. This is where you can measure what you’ve strategically done for your client, understand what has done well, and decide what could still use improvements.
2. GOAL: Cross-channel performance and strategic recommendations.

Let’s face it, Google is always switching things up and tweaking their algorithm. Because of this, the main role of an SEO’s job is to keep up and be aware of these changes. Throughout the history of algorithm updates, most of them go unnoticed and don’t require your full attention. However, there are some major algorithmic updates that you should always be aware of as an
SEO expert:

• Panda [2011]
• Poor-Quality Content
• Penguin [2012]
• Keyword Stuffing
• Spammy and Low Quality Links
• Over Optimization
• Hummingbird [2013]
• Contextual, Conversational, and Semantic Search
• Pigeon [2014]
• Local Listings
• Mobile [2015]
• Google Mobile Friendly Pages
• RankBrain [2015]
• Machine Learning, Artificial Intelligence
• Possum [2016]
• Local Search Results
• Fred [2017]
• Affiliate Heavy, Ad Centered, and Thin Content

If you’re still looking to familiarize yourself with additional changes that affect earned media, IMI SEO’s monthly blog addresses a good portion of the changes that we’ve seen when it comes to our practice.

A common question asked by potential clients during the sales process is why they can’t just buy ads and forget about SEO. The answer, SEO and PPC work better when used together. Even though these verticals are addressed through different strategies, the efforts complement each other. You can increase your visibility and exposure, keyword research (paid and organic) can be shared, best performing ad copy can help when it comes to creating an organic content strategy, and much more when it comes to department collaboration. In addition to working well together, SEO and PPC both play important roles in the conversion funnel on their own while still working together. SEO creates awareness and interest through content at the top of the funnel, whereas PPC tends to drive users to the bottom of the funnel to take action.
There are a variety of ways you can report on this digital marketing vertical. Since SEO is more of a long term investment, your insights can range from organic traffic to keyword ranking performance. Depending on where you’re tracking, Google Analytics tends to be the mothership of data pulling platforms. In addition to Google Analytics, there’s Google Search Console, SEM Rush, Google My Business, and other helpful platforms. When it comes to the most intriguing data, our team tends to report on the following: • Total Organic Traffic and Year-over-Year (YoY) changes • Organic Conversion Rates and Goal Competitions • Time on Site and Bounce Rates • Local SEO Performance (if applicable) • Landing Page Performance • Blog Performance • Keyword Ranking Performance • Insights, Next Steps, and Recommendations
The power of organic keyword research lies in how well you know your target market and how they are searching for your brand. Put yourself in the mind of the searcher. What specific words are they using? What questions do they ask? What device are they using for the majority of searches? Are you seeing any trends? After you know who the target audience is, it’s time to dive into your research. Start discovering specific long-tail and short-tail keywords and how they are being used in content. Understand how often those specific terms are used in search to make sure there is enough search volume to make an impact. Then you can start strategizing and categorizing your keyword research to implement on your site, within your content.

In short, SEO puts your brand on the map. Remembering that SEO is a long term investment and it doesn’t happen overnight is key. When it comes to organic digital marketing tactics, you might not think you need it, but there are many benefits that prove you should. Organic search is most often the primary source of website traffic. This type of search is a huge factor when it comes to visibility, making it a critical component of the buyer funnel and ultimately encouraging users to engage or convert. Incorporating SEO into your marketing strategy not only helps organically, but it also helps other efforts included in your digital marketing gameplan. If you’re still not convinced, there are more benefits that support the organic efforts:

• Increase in Site Visibility
• Improve User Experience
• Better Rankings in Search
• Increase in Overall Website Traffic, Engagement, and Conversions
• Increase Brand Credibility
• Dominate the Audience Discovery Phase

SEO can and will make a noticeable impact as a long term strategy. As the market evolves, so should your SEO tactics. The more time, effort, and budget you put into your SEO strategy, the longer your site will be a worthy contender in the industry. Even though SEO efforts can’t be calculated in the same way PPC is calculated, it is still a quantifiable initiative. With the right analytics in place, any skilled SEO expert can piece the puzzle together and understand the connection between actions taken, performance, and growth.

SEO is an important member of the digital marketing team! If you’re looking for an SEO partner, IMI offers services for just that. Learn more about what we can do for your brand today.

Short answer: yes, yes you do.

Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.

Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.

Here are a few more SEO stats that should help you to see how important SEO is to your website’s success.

Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.

Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is.

Everybody loves pie, so focus on making yours as big as possible.

Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.

If you type “cars” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “cars”.

The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site.

Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.

Short answer: no.

Yes, we know that all of those Fiverr deals offering you 50 backlinks for $5 are tempting, but they’re not worth it. Buying links goes against Google’s policies and will destroy your search rankings if you get caught.

If Google does catch you buying backlinks, you’ll see your search rankings plummet. From there, you’ll need to remove those links to your site and submit a reconsideration request for Google to re-analyze your site.

Instead, focus on creating exceptional content and run link building campaigns focused on getting relevant bloggers to link to your content.

Not exactly.

Buying links is fair game IF you buy “nofollow” links – links that don’t pass page authority. The backlinks that will most help your rankings are called “dofollow” links. Both help your search rankings. However, dofollow links are much more impactful.

The short answer is to do everything that we outlined in this article about SEO audits.

Start by identifying the words and phrases that your customers are searching for online, and update your website copy to better reflect those words and phrases. If you sell pizzas, make it easy for Google to understand that your website is about pizza.

For more advanced SEO, try working with any of the following keyword research tools to identify the greatest keyword targets for your business: Ahrefs (paid), SEMRush (paid), Google’s Keyword Planner (free), and Moz (paid).

Add these words and phrases to your header tags, title tags, alternate text, inlinks, etc.

The easiest way to test this is to go to Google and type in “site:[]” and see if your website pops up. For example, to check if Junto was indexed, I would type “” into search engines.

No, but how much is 50% of your total website traffic worth to you?

Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business’ taxes on your own, but choose to hire a professional because you know that they will be worth the investment.

If your business’ marketing budget is less than a few hundred dollars per month, take the DIY approach to SEO. Any “expert” charging less than a few hundred dollars per month is going to be a risky investment. They may land you in some hot water with Google.

For those who would rather hire a professional, come explore our guide to evaluating SEO providers to ensure that you hire a trusted professional, or come explore our SEO services to see how we would help you to scale your business today.

Our best advice here would be to talk to an SEO expert to get their opinion. That being said, a good general rule of thumb is to check your website’s domain authority using the Moz toolbar.

In most cases, if your site’s authority is less than 40, you should focus on the Authority side of SEO (i.e. getting more reputable websites to link to you). If your site’s authority is greater than 70, focus on the Relevancy side of SEO (setting up a proper SEO foundation).

If your site falls somewhere in the middle, then do a search for 5 of your biggest competitors, and compare your domain authority to theirs. If your domain authority is higher than theirs, then it’s probably best to focus on Relevancy. If your domain authority is lower than theirs, then it’s probably best to focus on Authority.

The ROI of SEO varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are searching for you?

Let’s look at an example. 320 people search for the exact phrase “event venue Denver” every month (not to mention those who search for slight variants, like “event venues Denver”).

Being the first result on Google would bring ~110 people to your website every month who were actively searching for event venues in Denver, many of whom had never heard of your brand before. Assuming 0.5% of those people booked an event venue JUST ONCE, this one search term would bring you 6-7 new customers every year.

You probably got hit with an algorithm penalty.

Google updates their search algorithm every day to provide a better experience for searchers. Part of these updates consists of penalizing websites that go against Google’s rules.

There are two major algorithm penalties that could be hurting your search rankings: Panda and Penguin.

Panda is a series of updates to Google’s search algorithm focused on eliminating “thin” content from the internet. Think articles that scraped content from other sites, or short articles that are 100-200 words.

Penguin is a series of updates to Google’s algorithm aimed at eliminating webspam from search engines. Some classic tactics that could get a site penalized under these updates would be keyword stuffing, paying other websites to link back to you, or getting links from a lot of low-quality websites.

There are two main types of SEO: on-page and off-page.

Keywords play a fundamental role in where your website’s listing appears in the search results. When users conduct searches, they use keywords to find listings relevant to their search query. You must target the right terms so you can reach people most interested in your business.

To find relevant keywords, you’ll conduct keyword research. Keyword research will help you find the best keywords to integrate into your site and help you rank in the right search results.

There are numerous keyword research tools you can use to help you find the right keywords for your campaign. Keyword research tools like BuzzSumo and KeywordsFX help you find the right keywords for your campaign.

When you start optimizing for keywords on your site, you’ll find that experts recommend using long-tail keywords. But what are long-tail keywords?

Long-tail keywords are keywords that contain three or more words. An example of a long-tail keyword is “HVAC companies in Harrisburg, PA.” This keyword is specific and shows user intent.

It’s best to use long-tail keywords for your campaign because they drive the most relevant traffic to your page. When someone searches “HVAC company in Harrisburg, PA,” you know what the user wants to find. They’re looking for an HVAC company in that particular city.

One of the most common SEO questions people ask is regarding the acronym SERP. SERP stands for search engine result page. When you perform a search on Google, you get a mixture of paid and organic listings. All of these listings are part of SERPs. Essentially, it’s the page of listings displayed when you search.As you optimize for SEO, it’s essential to look at the SERPs for your keywords. You want to see who’s ranking in the SERPs and the type of content they’re putting out that’s allowing them to rank highly. It’s a great way to help you optimize your strategy to outrank your competitors in the SERPs.

We’ll explain in our video AND in this section of the text.

One of the most commonly asked technical SEO questions is, “what affects my ranking?” After all, if you’re going to do SEO right, you must know factors that can impact where your business appears in the search results. Factors include page load time, keyword selection, and more.

One of the most common technical SEO questions, regards linking. Linking is a crucial part of SEO that helps improve your site’s ranking.

There are two types of links you’ll incur: outbound and inbound links. Many people mix up these two types of links, so we’ll provide a little more detail for each.

Inbound links

Inbound links are links from another page to your page. These sites link to a specific page on your website that is related to information on their page.

For example, let’s say you’ve written a page about how to set a monthly budget and you’ve included a downloadable budget calendar for your audience. Another financial institution sees your calendar and decides to link to it in their article about financial planning. This link creates an inbound link, or backlink, for your site.

Inbound links help you build your site’s authority. If high-authority websites are linking to your pages, it signals to Google that your site is reputable and trustworthy. You’ll rank higher in the search results because your site is reliable, and users can trust the information on it.

Outbound links

Outbound links are links from your page out to other sources. You send people out to other pages by linking to content related to information on your page.

Many companies use outbound links as an opportunity to link out to other pages on their website. This practice is known as internal linking. Internal linking allows you to keep leads on your site longer, which increases dwell time and builds brand familiarity.

Outbound links are a great way for you to provide additional information for your audience. You’ll keep leads on your page longer and improve your SEO ranking.

When asking technical SEO questions, many people reference to title tags and meta descriptions. These two elements are a crucial part of SEO and impact your site’s ranking.

Title tags

Title tags are the names of the pages you see in the search results.

One of the most common technical SEO questions is how to create an SEO-friendly URL. SEO-friendly URLs are essential because they help search engines understand the context of your page better. It also makes it easier for your audience to remember.

If you want to have a URL that’s SEO-friendly, stay away from mixed letters and numbers.

In this example, the middle part of the URL is a mixture of numbers and letters. While the end of the URL becomes more SEO-friendly, the mix of numbers and letters will throw everything off.

When your URL is a mix of letters and numbers, people won’t remember it. It’s difficult for users to remember the order, making it harder for users to return to your site. Additionally, search engines won’t be able to get additional details about your page if your URL is random.

Having an SEO-friendly URL makes it easier for search engines to read your site. To create a URL friendly for search engines, you’ll want to create one that is descriptive and tells your audience what to expect on the page.

Asking about the difference between white hat SEO and black hat SEO is one of the most critical SEO questions that you will ask. To put it simply, white hat SEO is good and black hat SEO is bad.

White hat SEO practices are positive practices for your business. These are strategies that naturally help your website rank better in the search results. Most importantly, these strategies align with Google’s rules.

Some white hat SEO techniques include:

• Keyword research and integration
• Improving page speed
• Creating content
• Matching user search intent

These white hat SEO techniques align with Google’s rules and help your site rank better in the search results.

The critical thing to remember with white hat SEO techniques is they take time to show results. You won’t be able to climb to the top of the rankings overnight. It takes time for Google to recognize your optimizations and adequately rank your site.

A search engine is a system where users can search the internet for content by typing in a search term. Then, a search engine looks through its index and shows relevant results in the form of a list. Google and Bing are popular examples of search engines.

If you are new to SEO, you are probably wondering what SERP means. SERP stands for ‘search engine results page’. This is the page that you receive after searching for a query on search engines. On the SERP you will receive both organic results and paid advertisements.

White hat SEO is optimizing your website according to the guidelines of search engines. For example, on Google, you have to follow the webmaster guidelines. Next to the guidelines, it is important to always keep your users in mind because the top goal of search engines is to provide users with the most relevant results. Here are four white hat SEO techniques that you can use:

• Keyword research: Searching for relevant keywords for users based on different metrics. The most ideal keywords are the ones with high search volume and low competition. Using these relevant keywords can help you rank higher on the SERP. Check out how to perform keyword research in the keyword research section.
• Enhanced website design and navigation: Your website should have a clear design which is easy to navigate through. This will be a better user experience for your site and a lower bounce rate. A lower bounce rate will be more advantageous for your ranking on the SERP.
• Create valuable content: Writing relevant content for your users is one of the rules of SEO. Your users will like unique and relevant content. You can look at what kind of content your competitors are producing and try to add some additional information to that.
• Link building: Link building is also an important part of SEO. Websites that rank high on the SERPs have a lot of quality backlinks which shows their credibility. Build links by reaching out to people instead of buying them. Make sure that the links are of high quality and from the same industry as you are in.

Black hat SEO is the opposite of white hat SEO, which means that black hat SEO techniques violate the SEO guidelines of search engines. There are different black hat SEO techniques that you should avoid at any cost. Using one of these techniques to rank higher can result in your page being de-indexed and not rank at all.

• Cloaking: Cloaking is a technique used to trick both search engines and users about the content of a web page. Search engines will receive made-up content while users get redirected to other web pages with irrelevant content.
• Keyword stuffing: Keyword stuffing is an SEO technique where you literally stuff way too many keywords into your content, meta tags, and anchor text because you want to rank high on the SERP. This is what everyone did back in the days before Google’s major algorithms, but now, it is seen as an ineffective method that can cause you to get lower in the rankings and to get penalized by Google.
After having written your content, check your keyword density to avoid keyword stuffing. Keyword density is the number of times a keyword is used divided by the total number of words in an article.
• Duplicate content: Copying content from another website and pretending it is your own content is not allowed by search engines. Thus, when search engines find out that you’re using someone else’s content without properly citing the source, your page will be de-indexed. So, make sure to link back to the original author when copying content.
• Doorway and gateway pages: These web pages are irrelevant to users, but they include many keywords. While on these pages users get redirected to other websites, the difference with cloaking is that these pages are visible to search engines. There are instances where those web pages get indexed and ranked but eventually, search engines will find them.
• Clickbait: Nowadays, websites are using clickbait titles and images to drive more clicks and traffic to their pages. Because of these misleading titles and images users will click on it because they are curious. But when users find out that the content is irrelevant, they will exit the page immediately, which results in an increase of your bounce rate.
• Link buying: Sometimes people buy links from other sites to get a higher ranking on the SERP. Next to link buying being against Google’s guidelines which can lead to de-indexing, most of the times the website that links back to you is from a low-quality site and has a lot of spammy content anyway. This will result in lower backlink quality and lower Domain Rating (DR).

On-page SEO refers to all the changes that you can make directly within your website or blog to rank higher on the SERP. Certain factors are affecting On-page SEO which include:

• Title tag
• Meta description
• Headings
• Alt text
• URL structure
• Internal linking
• Page load speed

We’ll go more into detail in the On-page SEO section.

Off-page SEO refers to actions that you can control which are not on your website, which include backlink building, social media, and guest blogging.

Meta descriptions are the text under the title tag on SERPs. This text needs to clearly explain what your content is about and should include your main keyword. Meta descriptions are especially important for your users to get further information about your content, and to decide whether they want to click on your site or not.

While there might be no optimal length, it is important to make sure that your full titles and meta descriptions are displayed on Google. Therefore, you need to be careful not to go over the character limit. Also, keep in mind whether you’re targeting desktop or mobile users.

As already mentioned, the optimal number of characters for a meta description is between 150 and 160 characters. For the title tag, the optimal number is around 55 to 60 characters.

However, Seopressor states that Google has made some recent changes to its SERPs for the title tag and meta description. They changed the space of their SERPs to 600 pixels wide, which is around 100 pixels more than before.
Accordingly, Google can now show more characters than before. We did some research and found this example. As you can see in the picture below, this meta description has a total number of 251 characters displayed.

Backlink Building: Building backlinks is one of the main techniques used in Off-page SEO. Overall, there are three types of links which are: natural, outreach, and self-created links.
Natural links are links that you received without reaching out to the website owners. This is the best type of link because they’re completely natural and you didn’t have to spend time reaching out to another website to receive the link.

Outreach links are links that you receive from websites after you’ve contacted them and asked for a link. Of course, you will need to explain your reason why they should link to you. You can check out the backlink building section where multiple techniques are explained to help you succeed.

The last type of link is self-created ones. These links are not recommended as they fall under black-hat SEO (which you can find in the SEO definitions section). They are black-hat because you are not given these links by others but because you’re creating them yourself by creating lots of other websites and linking from those websites to your main site.

Other Off-Page SEO Techniques: Next to link building there are other techniques that are used for Off-page SEO. Two of them are social media and guest blogging. Even though social media doesn’t directly help you with your rankings, it still helps you to establish contact with your customers and is a great way to distribute your content. Next to that, guest blogging helps you to advertise your products or services on other websites, brings traffic to your web pages, and is another way to build backlinks to your own site.

The main difference between a dofollow and nofollow link is that a dofollow link will pass its page rank to the other web page, while a nofollow link will not pass its page rank to the other webpage. This means that a dofollow link is helpful for your page rank, while a nofollow link is not.

You can easily find out if a link is dofollow or nofollow by checking if the link has a nofollow tag. This tag looks like this: rel=”nofollow”.

The reason why nofollow tags were created was to overcome blog comment spam. Spammy webpages would leave their site link in the comments of other websites, which resulted in them ranking higher on Google. But with the nofollow tag, that is not the case anymore as most blog comments are automatically nofollow.

There are several easy backlink building methods that you can use for your SEO. They are the following: • Backlink Poaching: The backlink poaching technique is used by finding websites that are linking to your competitors and to content that is similar to yours. Since they’re linking to similar content, this means that they could link to your website too. But how to find these websites? The first thing to check is your competitor’s backlinks. You can do that with handy tools like Ahrefs or SEMrush. You can easily check dofollow backlinks based on any kind of platform and language. Once you’ve found those sites that link to similar content, you’ll need to reach out to them and ask for a backlink. • Broken Backlink replacements: You have probably come across 404 errors on websites before (check the technical SEO part for explanation). These 404 errors are also referred to as broken links and they’re very bad for your SEO. All you need to do is to check for 404 errors on websites you’d like to receive a backlink from and let the owner of the website know that you found a broken link on their website. At the same time, you can ask them if they would be willing to switch it with a link to your content. To find broken links, you can use many SEO tools but Ahrefs is highly effective in finding 404 errors. • Guest Posting: Guest posting is exactly what the name suggests. You are posting a blog as a guest on other websites. Through guest posting, you can include links that will go to your website,which can generate extra backlinks for you. You can find websites that are accepting guest posts through Google by entering “your keyword + guest posting”, or you can directly contact those websites that you’d like to write a blog post for. • Contact Influencers: It is more difficult to make influencers accept your offer if you don’t have much to offer in return, but it is worth a try because of their reach. Try to find their contact details on either their own or their managers social media accounts and approach them with your product or service. Keep in mind to write short messages and explain your unique selling point to them. • Internal Links: This is the easiest method out of all of them since it is simply linking back from your own content. It’s very easy, just include links in your own content that are related or add value to the topic you are writing about. However, it is also important not to add too many internal links, so be careful with that. You don’t want your blog to look spammy. • Affiliate Program: For people and businesses that have a higher marketing budget, they can choose to start an affiliate program. With this method, affiliates can earn a certain percentage of commission through referrals of other users. The benefit for you is that your affiliates will write about your products or services and will give you backlinks.

Domain Ranking and Domain Authority are both scores that got developed to rank websites and to give an indication of a website’s quality and power. Domain Ranking (DR) is an element created by Ahrefs for ranking websites. The ranking is based on a website’s backlink profile and uses a scale of 0 to 100. Domain Authority (DA) is an element created by Moz for ranking that predicts the ranking of websites on search engines. Overall, both scores are used to rank the quality and authority of websites.

The best keyword research tools for SEO are already mentioned above, so if you’re looking for those, scroll up again. Here we will introduce some of the more general tools that are great to use for SEO.

Google Analytics: Google Analytics (GA) is a free tool provided by Google that shows an analysis of your visitors on your website. This tool is important for SEO because it allows you to monitor and improve your SEO performance.
Google Analytics has many features that you can use for your analysis. For example, you can find out through which source and medium your visitors access your website. Or, you can segment your results based on new and returning visitors.

Google Search Console: Google Search Console (GSC) is another free tool from Google. With this tool, you can monitor your website’s whereabouts in the search result. GSC can help improve your SEO with the help of many features. You can submit sitemaps, fix indexing problems, combat troubleshoot issues for mobile users, check your keyword performance, etc.
Yoast SEO: If you are using WordPress for your blog, the Yoast SEO plugin will make your SEO so much easier! You can optimize your title tag and meta description, generate sitemaps, and check the SEO analysis of your post.

Grammarly: A must-use tool for your website and blog optimization. This tool will show you all the spelling and grammar mistakes that you didn’t notice. To give the best experience to your readers and users, you need a site or blog that’s easy to read and understand, and there’s no room for spelling or grammar mistakes! And obviously, If users don’t enjoy your content and search engines can’t understand your content, it will not rank high on the SERP.

Screaming Frog: Screaming Frog is a super helpful tool that will help you with your technical SEO. Its main functions are to crawl your website, generate sitemaps, and check response codes. Screaming Frog has a free version that works well but there is also a paid plan that you should get if you use it often.

Search volume is the average number of searches by users. This number is not always accurate because every keyword tool has its own algorithms for calculating search volume, and because it is only an average of past searches, but it gives you a good indication on which keywords are more popular.

Long-tail/short-tail keywords are somewhat related to high and low search volume keywords.

Short-tail keywords are more general and shorter terms that consequently have a higher search volume. Examples would be keywords like ‘running shoes’. They will not contribute a lot to your conversion rate but you gain more exposure. More traffic can have a positive effect on your organic ranking.
Long-tail keywords are specific search terms, such as ‘yellow running shoes for women’. They usually contain three or more words and you can identify what people’s intent is. While these keywords have lower search volume, they can lead to higher conversions.


According to a study done by Forbes, their research has confirmed that 80% of all local business leads from the first page of Google search are generated by the local 3-pack.

0 %
Perform Local Searches

Smartphone users, 95% of them used their device to perform local searches.

0 %
Called the Business

While 61% used mobile devices and telephones to Called the Business.

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Visited the Business

Then 59% visit the business which is 10-30miles away from them.

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Increase in Sales Conversion

The Sales Conversion of local business sites increases up to 350% upon getting on the Local 3-pack.

Why did Customers like us?

Faster Ranking

​Our strategy will rank low competition keywords in exactly a few weeks.

Qualified Staffs

We have well-trained SEO experts that may hold any niche utilizing our local-3-pack booster strategy.

Long Term Effects

​Once your site gets on topmost of the Local 3-pack, it will stick there for months and generally a year or two.

Confidential Agreement

​We treat each data given to our company as confidential, we tend to respect privacy rights and information protection.

No Blackhat

​Everything was done manually by hand, with no bots, all organic natural way of boosting sites on Google Local Searches.

Online Support

​We handle each inquiry and concern of our clients individually and with care.

We Work for the Best

We handle work with different digital marketing agencies in some parts of Australia, USA, Canada, UK, Dubai, Ireland, and Singapore. Most of our their clients are Local Businesses that offer a wide range of services like Plumbing, Dental, Eye Care, Construction, Retail, Hotel Accommodation, Rental, Hire, Real Estate, Professional scientific and technical services, Health care and social assistance every inquiry and concerns of our clients individually and with care.

Our agency offers a local SEO search strategy specifically tailored to your location to secure the proper external location signals are sent as well as inbound links, on-page and social signals, and review signals to Google concerning the locations most relevant to your business. We have a tendency to use marketing strategies that enable you to make a stronger customer base that permits your business to grow organically.

We put exceptional effort to attain higher rankings in local search results by often checking the traffic source and constantly re-evaluating information for accuracy. We tend to produce profiles on popular web and social media platforms and provide helpful information to target audiences.


Increase in online transactions


Revenue increase


Increase in organic traffic


Increase in mobile traffic

SEO Philippines Services


This FREE Book  reveals the most powerful methods to CRUSHING your competitors and  boosting your organic rankings.



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