Advanced YouTube SEO


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Setting Up Your YouTube Channel

Step # Action: Reason / Details:
1 GCID Category Based on Pleper.com and the GMB Category
2 SEMrush Search the Keyword Suggestions based on the main keyword
3 Create a new Gmail address using GCID Category Based on Pleper.com and the GMB Category
4 Create a YouTube channel with a new Gmail address Keeps email and logins organized. Can create 50 channels per Gmail address
5 Upload profile picture to Google account You will need to login into your GOOGLE account
6 Name your channel (also inside Google account) Inside your Google account, set your first and last name, once again use your GCID category Keywords
7 Write channel description Using SEMrush and Conversion.ai
8 Set channel tags Search the Keyword Suggestions based on the main keyword
9 Set your banner image This should have your website URL, brand name, or logo
10 Set your video watermark Your logo or message that overlays in the corner of your videos. Helps prevent misuse by competitors
11 Set custom channel URL Makes sharing easy, and helps with SEO and branding
12 Set Channel links Link to your website, sales page, GMB, and other social media.
13 Set channel contact email So viewers can contact you

Creating Your Videos

Step: Action: Reason / Details:
1 Title your video accurately Remember to use keywords, location, date, and authority words
2 Copy video title and paste in the beginning of the description This will ensure your target key phrase is also inside the preview text
3 Paste your links (website, GMB, Social, etc…) You also want your link easily visible near the top of your description
4 Setup your timestamps (Format: 00:00 keyword 1… 00:20 keyword 2) Timestamps let people skip around easily, and also provide the option for Google to show enhanced search results
5 Add a NAP citation if appropriate Name, Address, Phone number for service or location-based businesses
6 Write a lengthy, keyword-rich description Take as much as possible up to 1000 words from the blog and use it in the video description.
7 Add 2 or 3 hashtags. Using the Primary GCID Category
8 Add video to relevant playlists Create a new one if necessary and name it based on the GCID
9 Is this video made for kids? Pick No
10 Does the video contain paid promotion? Did someone pay you to make this video?
11 Add as many tags as you can fit Using the Main GCID Category and Keywords from SEMrush
12 Select languages and CC English
13 Set recording date and location Be sure to tag your place of business, or area you are targeting if relevant
14 Select a category the more info YouTube (aka Google) has, the better
15 Allow comments and likes? Always
16 Add subtitles if applicable Not Necessary
17 Add an end screen This gets people to subscribe and watch another one of your videos
18 Add cards clickable links mid-video
20 Change visibility from “private” to “public” Your video is now PUBLIC!

Promoting Your Videos

Step: Action: Reason / Details:
1 Embed the video on the Blog So google associates video with your website
2 Embed the video on the Press Release More GMB Signals
3 Use Videos on Web20 Assets Drive traffic by sending people directly to your video