The Ultimate Guide to Google My Business Audit Tools for Analysis & Higher Rankings

The Ultimate Guide to Google My Business Audit Tools for Analysis & Higher Rankings

Although search engine ranking is still important, it isn’t the same as it was a decade ago. The algorithm has gotten more complicated over the last decade. Google uses over 200 variables to generate website rankings and adjusts its search engines up to 3,000 times each year. The SEO audit process might be difficult as a result of this.

We’ll discuss FREE website audit tools in this post that you may use to evaluate your website’s performance and identify how well optimized and search engine friendly it is, as well as what steps you can take to enhance its exposure and raise its ranks on the SERPs.

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What is a Website Audit?

A website audit examines all aspects of a site’s visibility in top search engines like Google and Bing. The procedure provides valuable information about the entire site, individual pages, and total traffic.

It might take a long time to audit a website because it involves examining each web page against numerous signals and indicators, finding problems, and correcting them in order for the site to rank higher on Google and include important keywords.

The Ultimate Guide to Google My Business Audit Tools for Analysis & Higher Rankings

Top Free Website Audit Tools to for Higher Rankings 

Here’s a list of the top free website audit tools that you can use and how they work:

1.  MySiteAuditor

MySiteAuditor is a free website auditing tool that you may include on your site to increase lead generation. MySiteAuditor checks specific landing pages or webpages for relevant key phrases. 

MySiteAuditor allows you to do the following:

·        Carry out fundamental phrase analysis

·        Perform comparison audits

·        Download your audit

·        Export reports in PDF, etc.

2. SEO Analyzer (from Ubersuggest)

The SEO Auditing tool on this page reviews your website against the thorough 44-point SEO checklist. This can help you figure out how well – or how badly – your website is optimized for Google and other search engines.

When you input your site’s URL into the website audit tool from Ubersuggest, it provides an on-page SEO score right away. You’ll also learn about any necessary SEO issues and recommendations for your site.The website audit tool also provides information about:

  • Site loading time, i.e., on mobile and desktop
  • Competitive analysis (An interesting feature that performs comprehensive analysis on your competitors so that you can compare to see where you need to make significant improvements)
  • Health checks, including redirects, broken links, etc.

You may use this website audit tool to crawl 100 websites for free and without having to provide your credit card information. If you want more, you’ll have to purchase the service.

3. WooRank

WooRank is a useful website audit tool that provides comprehensive information on the following:

·        On-page SEO

·        Off-page SEO

·        Broken links

·        Broken pages

·        Backlinks

WooRank offers practical recommendations for increasing site exposure and ranking. You may also access all audit reports as a PDF. All documents are easy to comprehend and absorb, making them ideal for quick reference.

4. Google Analytics

The goal of Google Analytics is to measure the time it takes for each web page to load, as well as traffic by device type, identifies demographics, and follows campaigns. The audit tool also creates objectives and conversions, automates reports, and more.

5. SEMRush

Another useful website audit tool is SEMRush. It has several helpful tools for SEOs and digital marketers that they can utilize for their marketing efforts.

One of the most important features of SEMRush is its traffic analysis data. This feature shows how well your website is performing and what kind of traffic it receives. It may also be used to monitor the most popular pages on your competition’s websites.

SEMRush offers a free seven-day trial. If you’d like to try out some of their features, they have three different pricing plans ranging from $99 to $399. You may also opt for the bespoke business plan.

6. Screaming Frog

Screaming Frog is a tool for performing a technical SEO audit that can help you find technical solutions to make your site more search engine-friendly. The following are the things that Screaming Frog will examine:

·        Anchor texts

·        Outbound links

·        Website security

·        Broken links

·        ALT tags

·        Site links

·        Response times, etc.

This downloadable website audit tool offers recommendations for improving your site’s ranks. This technical analysis software is available for Windows, Apple, and Ubuntu operating systems.

For free, Screaming Frog allows users to crawl up to 500 URLs at a time. However, if you want more, you must subscribe to the premium plan, which costs about $165 per year.

7. Beam Us Up

Although it’s a paid tool, Beam Us Up is a free website audit program that you may install on your computer just like Screaming Frog. However, it doesn’t have as many features as Screaming Frog does.

Even so, Beam Us Up provides free crawling with no limits. It can only function effectively within the Windows environment, however. This website audit may not operate if you use Apple or Ubuntu.

8. Seobility

The free basic subscription enables you to crawl up to 1,000 pages using Seobility, a website audit tool.

The tool functions by giving a comprehensive evaluation of your website and identifying underlying SEO concerns.

The second feature, called ‘Seobility,’ is a content report that displays pages with content-related SEO problems such as thin content and keyword stuffing. The free edition, which does not require a credit card, allows you to examine just one domain at a time.

9. Raven Tools

For creating in-depth website reports, Torrus is one of the best options. This tool lets you to separate out critical information and provides comprehensive client-facing documents on various parts of a website.

With configurable widgets, the ‘SEO Snapshot’ tool from Rekognition can automate multi-channel campaigns – as well as KPI reporting. The program will check your domain for mobile and desktop problems that are preventing it from ranking on Google, Yahoo, and Bing in order to diagnose issues.

Raven Tool offers a 14-day free trial. The paid options range from $79 per month to $399 per month.

10. Spotibo

Finder for streams includes a number of significant features, including: -n Finder for Streams will find duplicate material, redirect issues, incorrect anchor texts, and more. This tool also helps you retrieve URLs by displaying how Google indexes your web pages.

This is how Spotibo works: go to the Spotibo site, enter your website’s URL, and then select the “Analyze” option. Every problem with your website will be revealed as soon as crawling is finished.

You’ll get a comprehensive breakdown of any issues with your site, as well as possible solutions. You may use Spotibo for free and crawl up to 500 pages on any website.

11. SEOptimer

Seoptimer is a free website auditing software that may identify and report all significant problems on your site. The tool also offers suggestions for how to improve your search ranking based on its analysis.

You may start working immediately through your web pages by downloading the Seoptimer chrome plugin and using it to make one after another.

12. Google Search Console

Google Search Console is a free website assessment software that can be used on new domains. It aids you in determining how Google understands, crawls, and perceives your website.

Google Search Console offers comprehensive keyword information in the form of click-through rates, clicks, impressions, and so on. You can also examine page mistakes, mobile usability data, top-linking external sites, and sitemap submission data.

13. Xenu

The Xenu software is a free Windows-based desktop site analysis program that has been unchanged for many years. It scans your website for faulty links and performs limited site assessment by crawling it.

14. Marketing Grader

The Marketing Grader website audit tool is owned by HubSpot, Inc. It was formerly known as Web Grader. This strong website assessment software provides a wealth of information about your site.

The Marketing Grader tool checks your blog, SEO, social media platforms, and lead generation capabilities. A free edition is available that lets you perform as many audits as you want.

15. Nibbler

The most popular audit tool is Nibbler, which may be used to evaluate any website. Simply put your URL into the Nibbler website and you’ll receive a score for everything. This includes an experience score, as well as other factors.

Nibbler is available for free. But the Pro version – which starts at $99 per month – is suitable for people interested in obtaining professional branded website reports.

16. Serpstat

Serpstat is a comprehensive SEO tool for assessing your website and competitors, tracking keywords, performing audits, and generating SEO-friendly terms.

After reviewing your website, Serpstat’s audit report – which is available in PDF format – will contain a comprehensive list of technological problems found on it. The severity of these problems has been determined based on their importance.

The free edition of Serpstat allows you to make up to ten requests in each module. This tool also allows the following:

·       The growth of your website is monitored on a daily basis.

·    Estimating the level of website optimization is a complex task.

·       Get ideas for speeding up your website pages.

You can download your audits and then use the email audit option. On Serpstat, all of these are offered as freemiums.

17. SiteChecker

Another free website audit tool is WebsiteChecker. When you enter your site’s URL and click the “Analyze” button, WebsiteChecker instantly analyzes your website. The program will provide a list of issues that your website may be facing.

The meta tags on your site’s URL get checked by WebsiteChecker. It also examines both internal and external links, as well as anchor texts. This website audit software may check the speed of your site and show how it is structured.

GDPR comes with a slew of new requirements for website auditing, but Google has already made it clear that you don’t have to pay anything extra. WebsiteChecker is completely free, while the premium plan – which gives you unlimited audit reports – costs $9 per month.

18. Linkio

LinkiO is a backlink analysis software that gives the most appropriate anchor text percentage and usage. This data is critical since you may use it to outperform your rivals and generate high-quality organic traffic for your site.

To get the most out of this audit tool, you must use correct anchor text while link-building or internal linking. Your website’s performance will improve as a result of organic traffic and improved rankings.

There’s a free 7-day trial of Linkio available, which doesn’t require a credit card – you can try everything the software has to offer.

19. SEO Report Card

The SEO Report Card is completely free to use, and you may do as many site evaluations as you need. You may also white-label your audits and use its email audit feature.

UpCity is the owner of the SEO Report Card. It’s a nonprofit dedicated to assisting small companies do big things.

20. SEOmator

SEOmator crawls your website and looks at around 100 issues from a variety of categories, such as:

·      Social media platforms

·     Usability of mobile devices

·        Backlinks, etc.

SEOmator also allows you to conduct an in-depth analysis of your website’s on-page SEO. At the conclusion of the study, SEOmator delivers a comprehensive report on your site’s on-page SEO. Every identified problem is immediately remedied using only SEO best practices as a solution. The result may be exported in PDF format.

The SEOmator also lets you analyze the quality of your website’s content. You’ll get useful information on unique, duplicate, and thin or similar material.

You may take advantage of this data to improve or republish relevant content while also eliminating inappropriate stuff.

There is no cost to try SEOmator for 7 days. To utilize this offer, you must provide credit card information.


Individually, each free website audit tool has distinct capabilities that can help you quickly discover problems that are preventing your rankings from improving, as well as helpful recommendations to address any issues and optimize your site for greater visibility and better ranks on Google Search Engine Results Pages (SERPs).