You’re losing out on a significant portion of local purchases if you don’t utilize Google My Business. There are over 3.5 billion daily searches conducted on Google, with the majority of them coming from individuals looking for local services, businesses, restaurants, and other things.
The most crucial part of getting your company found on Google My Business is to get it listed. It’s critical to appear in related local searches so you have greater exposure.
However, if you want your GMB profile to perform at its greatest capacity, you’ll need to optimize it completely. Fortunately, expert Google My Business management services can assist you in optimizing your listing to guarantee that it performs well in searches.
Here are all the details you need to know about Google My Business and GMB management services.
What is Google My Business?
As a reminder, Google My Business (or GMB) is a digital business directory intended to help local companies gain exposure and connect with new consumers.
When a company is listed on GMB, it will show up in related searches for the area. For example, if you provide plumbing services in Manhattan and list your business on Google My Business with Manhattan as the location, it will only appear if someone searches for plumbing services in Manhattan.
Except you optimize your GMB profile for those cities, it won’t appear for “plumbing services in Austin, Sacramento, or any other locations.
Who Can Use Google My Business?
Google My Business is open to any company or small business, not just those that have a storefront. The following are some examples of businesses that may use GMB:
- Grocery merchants, local shopping malls, boutiques, eCommerce businesses, automobile dealerships, and so on.
- Health practitioners include hospitals, pharmacies, dietitians health coaches, and other providers.
- Distributor (Finished Goods): supplier, manufacturing plant, or other entity
- Bar and restaurant services include beverage, coffee shops, cafés, restaurants, taverns.
- Parks, libraries, hotels, resorts, airlines, schools, universities, and more are available.
- Utility Company: Plumbers, Carpenters, Laundry, Mowers, Caterer, Utility Provider
- And more.
Even if your company doesn’t have a physical location, you may list it on Google my business to allow visitors to locate you.
Google My Business Benefits
Here are some of the benefits to having a GMB profile in your company.
It Enhances A Company’s Reputation
A Google My Business page increases a business’s public image. Customers are 70 percent more likely to pay a visit to a company with a Google My Business listing.
Finally, businesses with comprehensive Google listings are twice as likely to gain client confidence. Trust is critical when it comes to making purchases. Consumers are 38 percent more inclined to visit your shop after hearing about it through Google.
GMB reviews contribute to the development of trust by helping customers form an opinion about you. According to a Think With Google poll, 88 percent of internet buyers trust internet reviews as much as personal recommendations.
It’s Completely Free
Just like most Google services, GMB is free. You can easily create an account and list your business from the GMB account page. Ensure to first check whether your business is already registered.
In that case, you won’t need to create an account. Just follow the prompts to reclaim your business.
It Enhances The Visibility Of Your Business
GMB puts your company on a local map, making it more visible to consumers looking for related products or services. You would be competing with comparable companies or service providers all over the world without Google My Business.
You have a better chance of being found by people close to you who may need your products or services if you list on GMB.
If you have a physical location, Google will display where and how to visit your store regardless of whether or not you have a website.
It Helps You Maintain Consistency
To stay in touch with your customers, you can use GMB. It’s simple to modify your business information using GMB so that your consumers are always aware of any modifications. You may update the web address, phone number, social media accounts, and other elements of your company’s presence.
Google business accounts have superior local SEO, so the material you provide will rank higher than that of other websites.
Misrepresentation may result in unhappy clients and opportunities being overlooked. Consider how disappointed a client would be if they came to your business only to discover it was closed.
Perhaps you’re available, but the consumer wasn’t sure, so they went with a competitor. gMb allows you to keep your consumers up to speed on any changes.
Make it Easier To Contact you and Book Appointments
Google My Business allows interested searchers to get in touch with your company right away, either via the Google map or search results. Potential consumers may contact you or leave a message on your GMB profile.
If you add the following elements to your page, searchers may book your services right there:
GMB Images Increases Your Brand’s Credibility
You can add photos and videos of your store or product to your listings with Google My Business, which is a fantastic method to establish your reputation.
You may stuff your office or store with pictures of the inside, ceremonies, honors, employees, happy clients, and other pieces to attract customers through appearance.
Search Engine Land discovered a substantial correlation between the number of Google My Business photos and search success.
It Allows You Receive Customer Reviews
Customers may leave you a Google My Business review, rate your business, and post photographs on your listing. Consider it a more personal and up-to-date version of Yelp.
This is especially useful since happy consumers may spread the word about their great experiences. However, angry and dissatisfied clients may leave negative reviews regarding their encounter.
It Provides Insight on Your Customers
The Google My Business dashboard is an excellent source of information that you may utilize to better understand your consumers and enhance your company.
You may create a list of questions or topics to ask Google about your listing, which represent the keywords that people use to find it on search engines like Google and Bing.
Are you unsure about the benefits of GMB for your company?
Here are some figures to demonstrate the significance of Google My Business.
- According to Google, local intent is present in 46 percent of all queries.
- 16% of companies get over 100 calls from their Google My Business listing every month.
- 97% of consumers learn about a local business online than anywhere else.
- 64% of consumers say they’ve used GMB to find contact details for local businesses.
- 56% of the activities on GMB listings are website visits.
Let’s look at how Google My Business management services may help you maximize the platform now that you know how advantageous GMB can be.
Google My Business Management Services
A GMB management service is the best way to get the most out of Google My Business without having to spend a lot of time each month learning how to advertise on it.
These services take the hassle out of ensuring that you’re doing everything possible to dominate Google each month.
You’ll have experts working hard for you to improve your company visibility.
Your listing will be refined, optimized, and enhanced to ensure that it is found more readily in search engines like Google.
As an agency, freelancer, or SEO specialist, you can offer Google My business Management services to your clients with the RankForest Google My Business White Label Services.
RankForest white label services allow you to rebrand the report in your business name and logo, so you can present it to your clients as an in-house outcome. It’s a great way to expand your offerings and make more money.
Here’s what’s covered in a typical GMB management service.
Claiming Your Business
They’ll set up and maintain a Google My Business account for you if you don’t already have one. They’ll claim and verify one for you if you don’t already have one. To do this, give them the information they need to understand your company. This might include the company’s name, address, website, location, operating hours, and so on.
You can also establish and confirm your account yourself, with the assistance of a Google My Business administration company.
Monitor Your Account
Users are able to submit reviews and inquiries as well as answers on GMB. So, whether positive or negative, there’s always the potential of gaining reviews, comments, questions, and answers.
The GMB management service offers round-the-clock monitoring to ensure that any issues affecting your company are addressed promptly.
You’ll be able to concentrate on other critical elements of your company without stressing about its Google reputation.
Google My Business Posts
On the left side of the page, you’ll see a micro-blogging feature that allows you to share product and service news, events, special offers, and other information.
When you engage with Google My Business Management, they will constantly promote your company.
The GMB posts are similar to Facebook postings in terms of appearance and functionality. On desktop searches, they show under the business information section’s knowledge card or knowledge panel, depending on the Google app, Map, and other factors. They’re a fantastic method to promote your products and services as well as discounts, special offers for free
With GMB articles, you get a lot more exposure than ordinary pieces on your website. It’s also an excellent method to keep your audience interested.
Manage Your Q&A
A GMB management service will assist you in managing your company’s GMB inquiries and answers.
The GMB Q&A section was created to provide consumers with the opportunity to ask questions about businesses and receive timely answers.
Anyone with a Google account can ask and answer queries on any GMB profile. When someone asks a question under your business account, you’ll usually get a notification. If you don’t respond to the questions on time, anyone else who searches for your business may do so.
The issue with this is that most searchers may not respond honestly or in a negative manner. Some people may even trash your company, which might deter future customers.
Management service for a GMB company will create Q&As on anticipated frequent inquiries and respond to searchers’ inquiries in a detailed and professional manner.
Respond to Reviews
As previously said, Google reviews can help your business gain a significant credibility boost without spending a dime. However, just as with customer opinions elsewhere, you’ll receive both positive and negative feedback from them. The key is how you handle it.
If your Google My Business account is not yet active, it’s time to get started. Once you’ve created an account for your company with a domain name and email address, you may use the following resources to manage your business listing:
Upload images and videos
This is another Google My Business feature. You can add core images and videos that include the interior of your business, your logo, staff, and other individuals to create a compelling image for consumers looking for local businesses. Posting these pictures enhances your credibility and demonstrates that you’re still active.
The maintenance fee for the GMB management service will also include uploading photos to your account. They are professionals who can tell you what type of photos or videos to upload to your account to make a favorable impression.
Reporting
A GMB management service will provide you with a thorough monthly report on your GMB performance. The results and services provided will be shown in the report.
You’ll get a breakdown of how many searchers viewed your profile, how many people click on your website, how many people phoned or messaged you via the search result pages, Maps, and more.
Dashboard
A dashboard is a useful tool for monitoring your performance in GMB. This customized dashboard allows you to access your GMB data whenever you want, rather than waiting for a monthly report.
You’ll be able to track visitors’ behaviors, such as requests for directions, phone calls, and visits to your website.
The dashboards also make it easier to keep track of the postings and images that are posted on your account.
Track Your Targeted Keywords
You need to optimize your Google My Business account with the appropriate keywords, just as you would for your website. You may use GMB descriptions, blog entries, FAQs, and reviews to appear in related searches.
However, you must exercise caution not to overdo it to retain your listing. A GMB management service provider will analyze your performance for related searches and improve your profile to boost your rating.
In conclusion, employing an expert to handle your Google My Business accounts generally results in improved performance and outreach.