Are you a startup entrepreneur or an established digital marketing agency searching for methods to scale? White label businesses provide numerous tried-and-true methods that can help you grow your earnings. The white label reseller market is expanding, and it isn’t showing any indication of stopping anytime soon. You’ll discover information on different white label products that you may sell to your clients, along with marketing strategies for you to develop white label services of your own.
How Whitelabeling Works
White labeling refers to a business-to-business approach in which producers and resellers participate. White label company opportunities allow entrepreneurs to sell products and services that already exist. To put it another way, you’re repackaging someone else’s goods or services as your own (as if they were yours).
The manufacturer sells an unbranded product or service to a reseller in a white label business connection. The reseller subsequently brands and resells the goods to their clients. You can buy digital items on the internet, so there are no upfront expenses for you.
Top 10 White Label Business Opportunities that Entrepreneurs and Agencies can Resell
Website Design and Hosting Services
The website hosting services sector is anticipated to grow at a CAGR of 15.10% over the period 2016-2026, reaching $183.18 billion in value. These figures demonstrate how lucrative the business opportunity may be. However, it should be mentioned that there is considerable competition among entrepreneurs looking to establish themselves as leaders in their market, which can be difficult.
Here are some services that you can resell:
- Website design
- Website creation
- Website hosting
- Responsive web design
- Basic SEO
- Provision of add-on functionalities
SEO Service
If you think the website design and hosting business is heating up, then the SEO market is much hotter. SEO is a highly sought-after service, and you may profit from branding the options it provides.
Many digital companies are utilizing a significant proportion of their revenue to improve search engine optimization (SEO) on their websites. This is because they may get more visitors and sales by ranking higher in the Search Engine Results Page (SERP).
Listed below are some white label services that an SEO agency can resell:
- On-page SEO
- Off-page SEO
- SEO audit
- Link building
- Content optimization
- Blog creation
- Content marketing
If you’re looking for a method to resell SEO services, look no further. Then you should give Rank Fortress a try. Rank Fortress is an SEO firm led by an experienced SEO with over 20 years of expertise that serves agencies and businesses all around the world as a white-label service.
Rank Fortress provides a variety of SEO services and packages to meet the unique demands and requirements of each client. To learn more about Rank Fortress’ white label SEO services, click here.
Online Reputation Management Service
The number of consumers is important. Negative evaluations can have a devastating influence on a company’s revenue, especially when it is already battling to stay afloat. Customers rely on the feedback provided by other consumers. This allows them to form an opinion about a firm. As a result, every business needs to handle and track its online reputation and feedback carefully.
If you want to white label online reputation management services, you can consider offering the following services:
- Reputation management via real-time management of brands’ online presence.
- Reputation audit and competitive benchmarking
- Chatbot development
- Reviews generation
- Social media management
- Response generation
Marketing Automation Platforms
Workflows and templates that are pre-built allow for the completion of all activities in a single location, which is great for white label marketing automation solutions. These applications are used by marketing teams and firms because they allow them to run routine operations (such as producing reports, sending automated emails, and creating reports). The platforms were created for companies wanting to automate and/or systemize important business processes.
The digital marketing business is always evolving. However, it may be tough for businesses to keep up with the most recent trends and technologies. Digital firms are looking to expand their presence and stay ahead of their rivals by using white label solutions.
Customer Relationship Management (CRM) Service
An effective CRM system helps salespeople keep track of the many activities taking place with their potential customers. Any company’s CRM is essential since it aids in increasing revenue, improving marketing efforts, and boosting production.
There are several possibilities in this field. According to Gartner, the CRM software industry is currently ahead of the database management industry when it comes to earning money. This isn’t unexpected; every company wants to attract and retain new clients. A CRM system may assist you in both these objectives.
Content Agency
The desire of many internet entrepreneurs is to be able to work whenever and wherever they choose. Starting a white label content business may help you realize your ambition. Written content is essential for the development of businesses. Blogs generate 67 percent more leads than those without blogs, according to studies. Businesses that incorporate video material into their marketing are 50 times more likely to experience growth.
More so, when you add a video to your landing page, your conversation rates can increase by at least 80 percent.
Despite the low barrier of entry in this niche, its competition is high because everyone now seems to be a freelance blogger.
Blog Creation
This is a form of blog writing that combines your expertise and the focus on your company.
Video Creation
You can create a more unified connection with your clients by doing it yourself.
Website Copy
Your white-label team can help your clients build a strong brand narrative that will be seen on their websites across various platforms.
Social Posting
Colored labeling social postings may allow your customers to access professionally created social media posts that will improve their interaction and raise awareness.
Accounting Service
Accounting and bookkeeping services are among the most requested outsourcing services. This is shown by firms like Ernst & Young, Deloitte, PwC, and KPMG. As a result, it’s a good idea to offer white-label accounting services.
Highlighted below are the accounting products and services that you can resell to your customers:
- API integration
- Accounting-as-a-Service
- Digital bookkeeping
- Financial products
- Invoice generation and tracking
- Accounting software
Graphic Design
If you enjoy designing but are also busy with managerial responsibilities, white labeling is a wonderful alternative. The following are some of the white label graphics you may sell to your clients:
- Business cards
- Logo design
- UX design for apps and websites
Logo designs can sell for anywhere from $10 to $50 each, and then be resold for $300 each. All you have to do is keep repeating the procedure until you reach your goal. If you spend 5 days making a logo, you may make about $5,000 every month. The most challenging aspect of this process is keeping the designs’ quality consistent.
If you choose to sell tangible items through POD drop-shipping, you don’t have to worry about quality control or having a good relationship with your suppliers.
If you’re looking to establish a graphic design business, however, you’ll need to utilize the services of a respectable firm that pays attention to detail.
Social Media Marketing Services
Businesses are constantly preoccupied with their methods and applying them, to the point that they overlook the social media market’s potential. They’re so caught up that they don’t have time to advertise their goods or services on social media. According to today’s social media market, social media is a critical platform for business promotion. Businesses now understand the value of social media, and they’re constantly looking for ways to tap into its potential.
This is where you come in. You can assist firms that find themselves in this position by providing them with outstanding social media marketing services.
You may use a social media management agency to engage your client’s target audience and promote their business on social media. These agencies will have the skills, talents, and experiences to keep all of your clients’ social media platforms up and running. The understanding of these firms about social networking will assist your customers in staying ahead of the competition by reaching out to their audiences.
Hiring the services of an expert white label social media marketing firm can assist your clients in developing a segment on the platform. It will also raise your company’s visibility on the platform by generating buzz around it. The white-label agency will also advise you on various tactics to use for each of your clients, making it easier for you to:
- Present yourself as the one-stop shop for social marketing services.
- Increase your client base.
- Boost and maintain a continuous flow of revenue, and
- Benefit from the expertise of white label social media professionals
Pay-Per-Click (PPC) Management Services
PPC advertising is a type of online marketing that allows businesses to target more focused visitors to their websites. Services provided by PPC experts include assessing the market competition and attracting consumers to a website, because they understand how to manage it.
There will always be a need for outsourcing PPC services in the market since it is not every firm that has a PPC department that manages their company’s PPC needs. You may take advantage of this loophole in the market by reselling PPC management services via the white label model.
Custom-tailored PPC management services allow you to provide your customers with more sophisticated PPC services. It also offers specialized services for developing, operating, and maintaining PPC campaigns. Such campaigns will yield positive results for your clients’ businesses (since they are handled by experts). You may resell PPC management services to your clients while still generating a profit for your business.
How to Determine White Label Services to Resell
If you’re knowledgeable in a certain subject, like graphic design or internet reputation management, white labeling may be the perfect fit for you. However, if you’re a novice, you’ll want to start with something straightforward that has a lot of possibilities. This business model can assist you in developing an additional source of revenue.
How Can You Differentiate Your White Label Business?
It’s critical to stand out from the crowd when there are lots of businesses providing similar services. It’s vital not to be overwhelmed by competition. There are a variety of ways to make yourself distinctive. For example, you may narrow down your specialty or provide a range of white label goods.
It’s also important to make sure that your brand is distinctive. Rather than just displaying your logo in an ad, you should include a slogan, tag line, or service’s unique selling point.
Also, concentrate on providing outstanding client service. Consumers nowadays pay attention to internet reviews when deciding where to spend their money. If you provide rapid, responsive, and pleasant customer service, more people will hear about your company and offer you positive feedback. Your sales will improve as a result of your consumers being happy.
Look for reviews
Since you’re dealing with the firm for the first time, there’s no way you can be certain about their quality of content or customer service. Fortunately, there are numerous methods to determine if they’re a good fit for you.